Recently, I ran across a blog titled, “Why You Won’t Recognize SEO in Five Years,” and it grabbed my attention. As an Internet Marketing guru, I know that SEO is a big piece of the content marketing puzzle. It is always good to stay on top of changing techniques.
Let’s take a look at some statistics around SEO:
According to Impact Branding & Design: “81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy, ‘they’ll find you.’”
According to NewsCred: “57% of B2B marketers say SEO has the biggest impact on lead generation.”
According to NewsCred: “53% of marketers rank content creation as the single most effective SEO tactic.”
So, what do these statistics tell us? First, if you’re not paying attention to SEO as part of your inbound content marketing plan, then you may be missing out on potential customers. Secondly, if you aren’t using current SEO techniques and strategy, then you’re already behind in the game for lead generation. It will only be more difficult to catch up.
Based on “Why You Won’t Recognize SEO in Five Years,” SEO is going to change in big ways over the next five years. Below are three areas where SEO will have the biggest impact.
- SEO for Mobile Apps
We all know how popular smart phones are and that people are constantly on them, so why wouldn’t mobile search become a big part of your SEO inbound marketing plan? Here’s the catch though: 85% of the time people spend on their mobile is spent in just a handful of apps. Therefore, search engine optimization for apps and the content within them is going to take on a new role within the inbound content marketing plan.
- SEO for Social Search
We know that a lot of people rely on social media platforms when doing search on products and companies, so being present on these sites is important for your brand. They drive traffic to your site and create new leads. However, if you’ve noticed many times you never even leave Facebook when you click on a link that someone shared. Now, Twitter and Snapchat have also released features to keep viewers on their sites and apps rather than redirecting them to your website. What does this mean? Content may become more decentralized away from your website, so we will have to adapt to the new ways of optimizing our content for social.
- SEO for Voice Search & Personal Assistants
The use of voice-activated personal assistants has been increasing over time. There are so many different ways to use these voice-activated personal assistants (computer, phone, tablet, watch, etc.). Most of us have some kind of voice-activated assistant at our fingertips. My niece attends a magnet school where they all get iPads and do a lot of work on the tablet. She uses the voice-activated assistant to search for things online regularly for school. So, why wouldn’t SEO start to take shape around voice-activated searches when a whole generation of future customers are getting acclimated to using them for search?
The newer generations are changing the way SEO will be done in the next five years. Most devices are connected to the Internet and each other. This also plays a part in the whole SEO process because search history and the way we search on each device may be taken into consideration in the overall search engine algorithm. If you’re not SEO conscience with your inbound content marketing plan, then it’s time to take another look and start preparing for what the future holds for your lead generation.
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