Tips to Create Shareable Content in 2019

Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach and data footprint. All you have to do is create content worth sharing. How do you do that? Follow along.

Quality Over Quantity – But Pay Attention to Quantity.

The Internet is chock-full of tips on creating shareable content— however, you may find that much of the advice made widely available is so generalized and ambiguous it may not be helpful at all. Phrases that you may find are things like, “Posting good content guarantees shares and increased traffic!” That’s not false by any means, but what exactly is the proverbial “good content”?

Quality is a no-brainer. Audiences will share content that is relevant and of value to themselves and their social media network. Relevant content is built on audience research. Who is your audience? Who is your audience’s audience? Who do they follow? What do they already share? With the answers to these questions, you can start generating potentially shareable content.

By posting your content online, you’re just starting a conversation with your audience. The key now is to establish a back-and-forth rapport (you post, your audiences share; they post, you share). Ultimately, when done right, this can establish an ongoing relationship.

Titles- Not Just For Books

There’s a lot of content on the Internet. Millions of blog posts are published every day. Social media users and platforms are constantly increasing, and all of these writers and social media users are generating, liking, and sharing content, all the time. You need your content to stand out in the crowd. A good first step is to give them a title that really hooks your audience.

Start small. Use your general topic to come up with a few specific working titles, which are whittled-down, enough to guide the direction of your post.

Now make that working title, fun and unique. Test bold and strong language against more conservative and direct titles, and find the balance between the two. If you need to workshop your titles don’t be afraid to ask for second opinions. Having another opinion is valuable; don’t waste the chances you have to get one.

There are rules, guidelines, and tips galore on the web for you to find. Choose what works for you and your audience.

Note: People love to scan titles especially on Twitter, using an RSS reader or otherwise. Get them to take the next step and click-through with a title that is short, succinct, and interesting.

What Kind of Content Matters Too

Simple content is hands above more shareable. The way blogs and social media posts work is by making use of tidbits and clickbait. People generally respond very well to short form copy like lists and listicles. Your audience is busy, and the quickest way they can go through interesting and valuable content, the happier they will be.

SEO FTW

Although clarity and (sometimes) brevity is key to sharable content, making sure your SEO is well thought out can be a huge plus for reaching those that are maybe not already part of your consistent audience. Keep in mind that trying to over optimize your titles or posts can often sound awkward, and make your words sound like they were automatically generated for optimization by an SEO tool.

In order to effectively use keywords in your blog or social media titles and posts, research your potential customer base: What are they searching for? What problems do they face? How can you either help them directly or help inform them of other solutions? With the answers to these questions, you can choose and use relevant keywords, which will help you to become more searchable.

Note: Keyword rank isn’t the biggest barometer for success in search anymore. See this previous post to learn why.

A Picture Says A Thousand Words… (Infographics, Videos, and Other Visuals Can Too)

It takes more than a snappy title and intro for a post to be truly shareable. Images, infographics, videos, charts, tables, and block quotes can dress up and increase the influence of an otherwise text-forward post. Any visual you choose must, like everything else, be accurate and relevant. Use visuals to promote content that offers solutions to your audiences’ problems, in useful and creative ways, so that you can garner shares and valuable comments.

Tip: Don’t forget to read comments on your content. They’re an excellent measure of post success.

Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]

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Facebook’s New Podcast

It seems Facebook has its hands in a little bit of everything lately. From Facebook Portal, the Amazon Alexa enabled communication device to their new channel Facebook Watch, which houses videos from channels users follow as well as original content, there seems to be quite a move for Facebook to stay prominent in every channel, now including, podcasting.

A brand new podcast series focusing on entrepreneurship is the second podcast series to be released by the social media giant, and the first to be released in the US. The content is no surprise given the volume of businesses that use the platform (more than 90 million currently).

Called ‘Three And A Half Degrees: The Power of Connection,’ this show plays off of how technology has made it more convenient to connect (No longer six degrees of separation, but more like three and a half with the advances we have made).

Podcast host and VP of Business and Marketing Partnerships David Fischer says the podcast falls in line with the platform’s mission of helping businesses learn from one another.

Episode one includes an interview with Blake Mycoskie, the creator of TOMS shoes, and founders of fellow charitable business Two Blind Brothers, Bryan and Bradford Manning, and focuses on brands that prioritize a social mission over their growth or profit.

Season one will be seven episodes with fourteen guests, including Gary Vaynerchuck, Chris Kempczinski, Beth Comstock and more.

You can find episode one of ‘Three And A Half Degrees: The Power of Connection’ on Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher.

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CES 2019: Setting the Stage For This Year’s Trends in Tech

The tech world is kicking the new year off right with the annual Consumer Electronics Show (CES) in Las Vegas. Here, the curtain was pulled back on some of the major trends that are expected to emerge this year, including AI, improved self-driving cars, gaming, 5G technology and more. The four-day event also hosted many keynotes from speakers from Verizon, IBM, AT&T among others.

These were some of the top picks for new tech at CES this year

Sphero Specdrums

Apps and toys to teach children, or even adults to code, are not new, but Sphero has developed a way that may be irresistible for anyone. The Sphero Specdrums work like this: use the app to assign sounds to each color. These sounds can be beats, loops, musical notes, or even just a sound. Then with the silicone ring tap on the colored playpad or record your own sounds and capture your own colors to play on the world around you.  

FenSens

Make your car an intelligent, autonomous car with the FenSens rear-mounted easy to install sensor and app that can warn you if there’s something too close to your vehicle.

KitchenAid Smart Display

This isn’t the first Google Assistant enabled display, but this might be the first one you aren’t worried about having in your kitchen. The KitchenAid Smart Display has a 10–inch screen and the specs you’d expect to find in a smart speaker, but also is IPX5 water and dust resistant, so you can spill near in, drop food on it, anything you’d expect to happen while cooking. The company even suggests that you can wash it in your sink if the need arises.

Samsung GEMS-H

The Gait Enhancing Motivational System (or GEMS) is Samsung’s line of assistive wearable concepts. The GEMS-H is a lightweight lower-body exoskeleton that helps aid in mobility and can even add resistance for injury rehabilitation

FenSens

Make your car an intelligent, autonomous car with the FenSens rear-mounted easy to install sensor and app that can warn you if there’s something too close to your vehicle.

Bell Nexus

Uber and Bell Helicopter partnered with other parties to develop the Bell Nexus, which is essentially an air taxi. The concept goes along with Uber’s goal of launching and on-demand air service by 2023.

BotBoxer

For the techie that is also into fitness, BotBoxer is the answer to the Peloton trend of smart exercise. A punching bag on a stick that is loaded with motion and pressure sensors as well as analytics that can determine your body position and predict where your hits will be so it can react to your movements.

Otter+ Pop Symmetry Series

The convenience of a Popsocket with the safety of an Otterbox case. The Otter + Pop symmetry series lets you maximize your phone with easy swapping of Pop Sockets for personalization.

Royale FlexPai

The first genuine foldable smartphone isn’t really a smartphone at all, it’s a compact tablet with a 7.8 inch display that when doubled over and folded is a fully functional smartphone. It’s not perfected yet, but it is a glance at things to come on the innovation front.

Samsung 75-inch MicroLED TV “The Wall”

Samsung’s first MicroLED TV was introduced last year at CES, but that was mostly to show what was coming. Now, the technology is something that you can have in your own home. The 75 inch TV is going to be massively expensive but will have all the near-perfect picture quality as OLED without the feared durability issues.

BreadBot

While kitchen devices are nothing new to CES, but the enormous BreadBot may be more for bakery usage. The huge appliance says it can make 10 loaves of bread every hour.

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In the News: Instagram

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future projects on the horizon.

Instagram was created in 2010 with a focus on image composition and photography, which is why filters and lenses have become so popular. The app was acquired by Facebook in 2012 and has since continued to see exponential growth, with the platform now boasting over a billion users.

The expansion of the user base may, however, be a large part of Krieger and Systrom’s decision to depart the platform. There were reports of tension between the founders of Facebook and Instagram over what the outlook and future of the app would be, one of the more in-depth reports came around the launch of “Instagram Stories” from Bloomberg, which you can read here.

Between Stories and other tensions surrounding the vision for Instagram in a Facebook world and the backlash Facebook continues to suffer from after it was found that user information was misused, it will be interesting to see what changes may come to Instagram after the departure of its founding fathers.

eCommerce and advertising may become a bigger focus for the photo-sharing app, as well as a push for live sharing in order to go head-to-head with competitor SnapChat. Regardless, marketers and users will be sure to keep their eyes on Instagram to see changes roll out.

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TED Talks for Sales Professionals

TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however,  is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, and by implementing a few of their points, you could be on your way to improving your sales goals and strategies.

Eddie Obeng: Smart Failure for a Fast-Changing World

Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!

Dan Pink: The Puzzle of Motivation

Shonda Rhimes: My Year of Saying Yes to Everything

Lera Boroditsky: How Language Shapes the Way We Think

Kelly McGonigal: How to Make Stress Your Friend

Sheena Iyengar: How to Make Choosing Easier

John Doerr: Why The Secret to Success is Setting the Right Goals

Leticia Gasca: Don’t Fail Fast– Fail Mindfully

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Engagement Insights For Facebook Business Pages

In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages of the top 20,000 brands on Facebook, and this is what they found.

Page Engagement has dropped

It was broadly assumed that with the algorithmic changes there would be a decrease in brand engagement, but the amount of decline was up in the air. Now, after the changes, Buffer’s study discovered that engagement on brand pages has dropped over 50%, with post engagement falling nearly two-thirds from where it had been previously.

Page types hit with a drop in engagement

The study ranked ten-page categories to determine which type of page was hit with the largest engagement drop. Artist Pages were found to be affected the most with a 70.6% drop in engagement, and retail Pages were affected the least with less than a 50% drop.

Pictures not video content

There has been a huge push for video content, and Facebook is leading the charge on that with a focus on live video and original content streaming (both live and pre-recorded) through Facebook (Watch, IGTV); but this study found that the content that received the highest engagement was not video, but images. Despite that, interaction for all content types is down, with an over 63% drop in average per post engagement.

Post volume to combat decreased engagement

In the last year, the analyzed Pages have posted more content with posts per quarter up to 8.1 million from 6.5 million, which is a 24% increase. Quantity vs quality is still a hot debate, but there is a sweet spot for getting noticed.

How many times to post in a day

In that same vein, there are findings related to how frequently pages post and the following per post engagement as well as overall page engagement. The study found that Pages posting less than one time a day have the highest per-post engagement, but also have the lowest overall engagement. The optimal number of posts for longterm overall Page engagement was found to be right around 5 posts per day. This is not an end all be all strategy, but might be a good thing to try if you are looking to boost long-term metrics.

Learn more about what the analysis uncovered and read the full study here.

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Need to Know: eSports is Poised to be a Billion Dollar Industry

The eSports market is growing at an unsubstantiated rate, set to be an industry valued at more than a billion dollars in the next three years (in 2016, eSports was valued by Goldman Sachs at $500 million, and the market is expected to grow by 22% annually).

There has been a recent boom in commercial opportunities in the eSports industry, from merchandise to sponsorships to acquisitions of teams and leagues by networks, other gaming leagues, and team owners. This includes the new phenomena of having eSports matches being broadcast to sports networks, namely ESPN. The first night of the Overwatch grand finals was the first esports competition to be broadcast live on primetime television on July 27.

This is not the first eSports tournament to ever be played on an ESPN network, but this new broadcasting agreement does show a turn in the eSports world to a commitment for regular broadcasting eSPorts coverage on TV and digital platforms.

With the growth of streaming services like Twitch and the lucrative careers it has offered some of it’s more well-known streamers, like Ninja, Dr. DisRespect, Shroud, and others, eSports and video game viewership have been hotly discussed topics in the sports and entertainment world.

There is certainly a market for these streaming services, and if the primetime pickup of esports tournaments continues to grow, there may just be a space for those streamers that are not necessarily playing in tournaments.

The advertising and sponsorship community should be prepared for this, as the chances for these events to become as big as the Super Bowl may be just around the corner. Only time will tell if this will stay a consistent market, but we should all be ready to see a huge mainstream boom in the understanding of the potential that eSports have as a cultural staple and an economic opportunity.  

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes from a well-built keyword map or keyword plan.

What is keyword mapping?

“Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on-page SEO recommendations to help make the page more relevant to the mapped keywords.” Says Adam Bate of SEO Brothers.

How to start keyword planning

Step One: Research

Put together a list of all of the words you might want your business to appear when someone searches that word. It would be nearly impossible to achieve getting your business to rank on the first page of search results for every word you choose but here you can shoot for the stars.

Tools like Moz, SEMrush and the Google keyword planner can help you expand your list and include faceted keywords you may not have initially thought of.

Step Two: Filter

Work on removing any duplicated words, as well as any that you know for a fact you won’t rank for (taking out branded terms from competitors is usually a good starting point).

Now set your keywords into sets: Priority, Secondary, and Other Terms.

1. Priority terms: Should be keywords you want to appear for right away. They need to imply that you have the answer to a question or the ability to fulfill a need; be a high volume keyword that is worth the investment, and need to be related to current and upcoming (near-future) business.
2. Secondary terms: These will come into play later on, once priority keywords are locked into optimized pages that are query-responsive. These should be keywords that relate to your site, have a decent volume and imply questions you don’t have the expertise to answer.
3. Other terms: You’ll ignore these for now, and note why you may or may not want to re-evaluate these keywords later on

Step Three: Map keywords to pages

The first thing to do when mapping is to scrape Google for your keywords and current rank. You don’t have to do this, but generally, it is useful to be able to keep things simple, rather than to manually map each page, regardless of how Google feels about scraping and rank tracking (the general consensus is not incredibly positive). Now you need to ensure that the content on the page that the clickthrough directs to actually answers what is being searched for. Sometimes your map will work perfectly, and other times, Google gets it totally wrong, so remapping is necessary to close the gap. You’ll go through this same process when you’re working with mapping URLs, starting new pages, as well as when optimizing content and existing pages.

Keyword planning is a big job, but when done right can get you noticed and moved up in the ranks of the SEO world. For a more in-depth walkthrough of keyword mapping for SEO and content creation, see this blog post from Moz that will give you a map to mapping.  

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How To Create a Business Plan

Starting a business is an exciting thing, and if done right, can be life-changing. But there are key steps that must be taken in order to give your potential business the best chance for success. At the top of this list is having a business plan.

What is a business plan?

Hubspot’s definition of a business plan is as follows: “A business plan is a living document that maps out the details of your business. It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you’ll need, what your financial projections are, and which permits, leases, and other documentation will be required.”

Essentially, a business plan shows if your idea is worth putting in the continued effort to make it flourish. You are forced to look at the big picture and explain every detail that defines your holistic view.

Making a business plan

Building a  business plan may seem like an unwieldy task, but it doesn’t have to be. Keep it short and simple, as too much information or minute detail could confuse or distract anyone reading the plan such as shareholders, investors or any others involved in the inception of your business. The plan should also have a certain amount of flexibility built into it, and be able to grow and evolve as the vision for your business does. Finally, you’ll want to really dig into what makes your idea for a business unique within your space. Being able to stand out from a crown is a major prerequisite when starting a business.

Now you’re ready to put everything together and write your very own business plan. These templates organized by INC. are a great place to start and will help you organize all of the information you will need to present.

To fill out these templates, you’ll need to be ready with these sections of information:

1. An executive summary
2. A company description and business model
3. A market analysis
4. A description of your products and/or services
5. Outlines of operation and management roles
6. A basic sales and marketing strategy
7. A financial plan that includes costs, funding and profit/revenue projections
8. A summary of the above information

With that, you’re all set to start pitching your business and moving onto other tasks like choosing and registering a name, determining your legal structure and getting ready for a successful launch.

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How To Make Your Content Shareable

Anyone that works in marketing knows that shares on a post are a key component of determining its success;  shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect,  a shared blog or social media post will be shared by one person, then another, and another yet after that continually. This sharing community can help build brand awareness organically, and all you have to do is create content that your audience wants to share.

To do this you must answer these questions: Who is your audience? Who is their audience? What type of content is being shared in this environment? Who do these audiences follow? Once you have the answers, you can begin to generate relevant content that your audience will want to share with theirs. Take some of the following points into consideration when creating content:

TITLE

There are mountains of digital content available. Close to two million blog posts are written every day. Social media user numbers are increasing every day. Writers and social media users are constantly creating, sharing and liking content. It’s a climb to get your content noticed. A key to getting noticed is having an eye-catching title. To do this, start small. Have your general topic flushed out. From that topic, you can come up with a few more specific title options. These titles can also act as a guide so that your blog post can move in a more specific direction.

Now cut apart those titles to build out the title you’ll use. Test titles with bold, strong language against more conservative and direct titles, and compare. Choose a title that works for you, your content and your audience.

SEO

SEO is important to get initial traction. But trying too hard to optimize can make your titles and posts sound awkward and often robotic (also, Google doesn’t reward over optimization, and in some cases punishes it by ranking your posts lower). Remember, many potential readers are scanning titles, so in order to get them to take the next step and click-through to the full article, the title needs to be short, succinct, and specific. Keywords work better in searches when they’re placed at the beginning of a title. To include keywords that will work in your titles and posts, do a little research on your potential customer base: What are they searching for? What problems do they have and how can you solve them? Use keywords that prove your expertise and are relevant to your content.

VISUALS

It takes more than an exciting title and hook for a post to be truly shareable. Images, infographics, videos, charts and block quotes can shake up a text-based post. Deliver content that offers solutions to your readers’ problems in a creative way that can lead to shares and valuable comments.

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How Your Business Can Celebrate Earth Day

Earth Day is coming up on April 22nd, and many cities, companies, and individuals are thinking of ways to be a little more environmentally friendly. You can use these simple ideas to save the planet (and some money) all year, not just on Earth Day, and they are easy to implement at work and at home.

Track your resources

Enroll in a utility management program that will track how much electricity, water, and gas your company uses and suggests ways you can drop your usage. This can help save the planet and your bottom line.

Make the switch from desktops to laptops

If you can, switching to a more energy efficient machine (laptops are generally more efficient) can help you lower your energy bill.

Increase sustainable efforts into your marketing strategies

Only use the paper marketing materials that are necessary to your campaign, printing more than you need increases waste, and takes up extra storage space. You may also consider converting from a traditionally print-based methodology to email, social media, and other digital tools.

Increase incentive to carpool, bike, or use public transportation

Make the jump to carpooling and ridesharing easier by setting up a matching program, this allows employees to find other commuters that share the same schedule and commute they may be unaware of. By offering perks like reduced rate parking, premium parking spots, subsidized metro passes and other incentives, you can garner more interest in the effort.

Adopt a highway or volunteer to clean up at a park

Increase community engagement while taking care of the environment and work to clean up in the neighborhood around your office. Whether you want to do this once as a volunteer opportunity or go the extra mile and committing to adopting a park or highway that you can maintain whenever you like or can.

Recycle

Recycling is easy to implement and takes relatively little effort to adjust to. Make sure that if you are not in charge of your office space custodial services that recycling is an available service. If it is, there is likely a protocol to follow, and if there is not, you can create your own, which may require you to make arrangements for what to do with your recyclable materials.

Go paperless

With all of the tools for communication and organization, it’s easy to cut paper use down to a fraction of where your usage is, if not completely. College paper limits are an example of paper rationing that has seen some success in the last few years, allotting students a certain amount of pages per semester. Cut down your spending, and cut down fewer trees.

Turn off the lights

If your building has good natural light and you can work without overhead lights, consider leaving them off. If more light is necessary, try using smaller lamps for more targeted lighting that cuts back your usage.

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Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible.

What is Omni-Channel Marketing?

“Omni-Channel”  is no doubt a marketing buzzword, but the concept adheres to a shift in the needs of both consumer and marketer. Omni-channel marketing is the answer to marketers needing to provide a consistent experience and path to purchase.

Because consumers now can engage with a brand and products on multiple platforms (physical store, app, website, catalog, social media), it is important that each experience with the product and brand complement the others.

Hubspot defines omni-channel marketing as “… a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.” Read about some of their top examples of an Omni-Channel experience here.

How to implement Omni-Channel Marketing into your strategy

• Create a customer profile

Consolidating a customer profile can be a challenge, as customers are constantly interacting with a slew of different channels. By creating a broad and complete picture of your consumers, you can create a better overall customer experience. This can be done using collected data and applying it to your strategy. This article discusses how you can come up ahead of the competition by succeeding at cross-channel marketing.

• Interact on preferred channels

Consumers are moving back and forth on devices and platforms just for a single transaction. Be sure to keep all lines of communication open for a seamless experience. This includes, but is not limited to social media, email support, video chat, web chatbots, texting, and calling.

• Use aggregated data

Compiling data is already important, but in order to use omni-channel marketing, data is everything. From creating your customer profile to understanding how to adapt to market changes and adding platforms, data will help you gain insight into how to make your marketing strategy work for you.

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The Fall of Facebook?: the Aftermath of the Cambridge Analytica Scandal

Facebook has been heavily profiled in the news lately, due to a massive questioning of how users’ data is handled, after political data firm Cambridge Analytica had access to over 50 million Facebook users’ private data, which was, in turn, able to use the data in their work for the Trump campaign in 2016. The backlash against Facebook has been substantial, with companies, celebrities, and everyday users leaving the site and speaking out against misinformation of privacy policies and misuse and mishandling of personal data. But how did we get here? This scandal is years in the making.

Background:

In 2010, Facebook launched the original version of their Open Graph API, allowing third-party app developers access to user data, following this, Facebook signed a decree with the US Federal Trade Commission, consenting that user data will not be shared without the user’s permission. In 2013, Cambridge Analytica is founded by UK strategy company Strategic Communication Laboratories Group as a US branch. The founding was orchestrated by Steve Bannon, and funded in part by the Mercer family, a Republican donor and Breitbart News backer.

How did Cambridge Analytica get the data?

Cambridge University researcher Aleksandr Kogan created a personality test (for Cambridge Analytica) similar to one created by the University’s Psychometric Quiz that had been gathering Facebook data since 2007, which the University refused to share with Cambridge Analytica. Through the new test created by Kogan, the data firm collected 270,000 people’s data with their knowledge, but against Facebook’s terms, the app also collects the information of those original 270,000 users’ friends without their consent or knowledge.  Cambridge Analytica now has over 50 million profiles in its database.

What is happening now?

Christopher Wylie, a former data scientist for Cambridge Analytica becomes a whistleblower on the company’s activity and triggered the investigations into Cambridge Analytica and Facebook from governments around the world.

There is a movement to delete Facebook, which has been joined by Cher, Will Ferrell, WhatsApp co-founder Brian Acton, and Tesla founder/CEO Elon Musk, as well as Musk having the SpaceX and Tesla Facebook pages deleted. There are multiple businesses canceling their ads, and removing themselves from the platform, and investors are nervous as stocks fall.

Facebook founder and CEO Mark Zuckerberg has since responded to public outcry, first saying that the main issues have already been resolved, and then in a second statement saying that he takes minimal issue with regulating Facebook more heavily. Zuckerberg has refused to testify about the privacy violation and misuse of content in front of UK MPs but will testify before Congress in the coming months.

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