Tech Radar: Blockchain Explained

Blockchain is the building block and underlying technology for cryptocurrency and other digital properties. Blockchain technology allows for the secure transactions and decentralization of these digital currencies and properties, as every transaction is recorded into a ledger or database that is publicized. How does this technology work? Let’s begin with the basics.

The Components of a Blockchain

1. The Record- all recorded information about a digital transaction
2. The Block- a collection of records
3. The Chain- All the blocks linked together

So let’s say you have 100 cryptocurrency coins. You can either keep those coins in your cryptocurrency wallet, or you can sell them for a monetary amount, based upon what those coins are worth (usually a supply and demand based number).

If you sell five of those 100 coins, for say, $250, that trade will be listed in a record with all of it’s associated details, including a cryptographic signature unique to that transaction, as well as a timestamp.

This record and all of its transaction details will be sent throughout the computer network associated with that specific cryptocurrency. The network will then cross-reference each copy of the database to ensure that transaction’s validity.

Once the network has proved validity, miners of the cryptocurrency add it to a block. Every block has an associated code called a hash that is completely unique on one side, and half of the previous block’s is on the other side, which allows those related blocks to link together forming the blockchain. These blocks are placed permanently, in chronological order.

Now that the chain is formed, your transaction is complete and you have sold your five cryptocurrency coins in exchange for $250.

The reach and potential of blockchain technology are difficult to estimate, but the ways in which these developments have the capacity to impact sales, marketing and business as a whole are innumerable. What do you wish you knew more about in the blockchain ecosystem?

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Engagement Insights For Facebook Business Pages

In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages of the top 20,000 brands on Facebook, and this is what they found.

Page Engagement has dropped

It was broadly assumed that with the algorithmic changes there would be a decrease in brand engagement, but the amount of decline was up in the air. Now, after the changes, Buffer’s study discovered that engagement on brand pages has dropped over 50%, with post engagement falling nearly two-thirds from where it had been previously.

Page types hit with a drop in engagement

The study ranked ten-page categories to determine which type of page was hit with the largest engagement drop. Artist Pages were found to be affected the most with a 70.6% drop in engagement, and retail Pages were affected the least with less than a 50% drop.

Pictures not video content

There has been a huge push for video content, and Facebook is leading the charge on that with a focus on live video and original content streaming (both live and pre-recorded) through Facebook (Watch, IGTV); but this study found that the content that received the highest engagement was not video, but images. Despite that, interaction for all content types is down, with an over 63% drop in average per post engagement.

Post volume to combat decreased engagement

In the last year, the analyzed Pages have posted more content with posts per quarter up to 8.1 million from 6.5 million, which is a 24% increase. Quantity vs quality is still a hot debate, but there is a sweet spot for getting noticed.

How many times to post in a day

In that same vein, there are findings related to how frequently pages post and the following per post engagement as well as overall page engagement. The study found that Pages posting less than one time a day have the highest per-post engagement, but also have the lowest overall engagement. The optimal number of posts for longterm overall Page engagement was found to be right around 5 posts per day. This is not an end all be all strategy, but might be a good thing to try if you are looking to boost long-term metrics.

Learn more about what the analysis uncovered and read the full study here.

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IOT Products To Feel Like You’re Living in 3017

The Internet of Things is a fast-growing market that is creating high powered products that can do everything from managing household tasks to enhancing your marketing strategy.

It is predicted that the IoT market will grow from 15.4 billion devices in 2015 to 30.7 billion devices in 2020 and 75.4 billion in 2025, according to IHS Technology’s report “IoT platforms: enabling the Internet of Things”. These are some of the most futuristic IoT products for a life that Marty McFly would be in awe of.

June Oven

The June Oven calls itself seven appliances in one. The June Oven functions as a convection oven, slow cooker, dehydrator, air fryer, broiler, warming drawer and toaster oven. It comes with a list of over 100 one tap cooking programs for quick and easy cooking. With a mobile app that you can use to turn on the oven, watch live video of your food cooking, and check food temperature, the June Oven is a one-stop shop for futuristic cooking.

CUJO AI

Cujo is an IoT company that gives you a smart firewall to protect your home or business to secure all smart devices and protect them from outside threats, including hackers. Using AI, Cujo is able to personalize the security for each connected device in your network. View your personal analytics, set filters, limits, and alerts so you can stay on top of how your networks functions.

Eight

Eight specializes in smart sleep. Eight’s smart mattresses offer a personalized option to build your most comfortable bed and all are built with technology that can track your sleep patterns, set alarms, and have smart temperature controls to keep you cool or warm. If you already own a mattress you love, Eight also sells a sensor layer that can fit over any mattress that boasts those same features.

Click and Grow

If you’re trying to grow an indoor garden to start growing your own fresh herbs and produce, or if you’re simply trying to combat a lack of a green thumb, the Click and Grow Smart Gardens are a great way to move towards a fresh, sustainable and easy way to garden. Built with NASA developed Smart Soil to ensure the ideal oxygen, nutrient and water configurations and a modular LED lamp arm for a perfectly controlled environment, the perfect garden is only a click away.

Coros Omni Bike Helmet

Enhance your bike ride with a smart helmet that allows you to listen to music, make phone calls, and access audio navigation without blocking out the noise of the outside world that is imperative to your safety. With automatic  LED safety lights and an emergency sensor that alerts your emergency contacts in the case of a collision, your rides have never been safer or more high tech.

ProGlove’s Smart Glove

This glove designed for industrial workers allows for real-time haptic and visual feedback, gesture sensing, and wireless connectivity. Designed to withstand the requirements for safety in industrial conditions, the gloves are also equipped with a barcode scanner for quality control on the floor and assembly line tracking.

Kohler Verdera Smart Mirror

The Verdera Smart Mirror is the first lighted mirror available to consumers with Amazon Alexa embedded. Control other smart Kohler products by voice or with the Kohler Konnect app, as well as access the full functionality of the Amazon Echo; from traffic reports to weather updates, shopping and playing music. With an adjustable voice controlled LED lighting, you’ll ensure that you always look your best. This smart mirror also has built-in motion-activated night lights for easy navigation in the dark.  

Amazon Dash Buttons

Amazon has been pushing their Dash Buttons for a couple years now, but the technology doesn’t get any less enticing. With buttons that connect to your wifi network and link to Amazon’s app, you can simply push the button to order more of the things you need, with a dash button for almost everything, including laundry detergent, paper products, dish soap, batteries, and groceries.

GM’s Marketplace

This in-vehicle commerce platform is the first of its kind. With Marketplace, drivers of GM vehicles can complete errands in a truly efficient manner. Make dinner reservations, find the nearest gas station, order and pay for a coffee and more, without hassle, right from the car’s touchscreen.

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