Showing posts with label holiday shopping. Show all posts
Showing posts with label holiday shopping. Show all posts

Monday, December 4, 2017

Holiday Ads of 2017





The holidays are right around the corner and the commercials that are airing right now are becoming more festive, heartwarming and gift focused. So far, these are some of the best ads from around the world this holiday season.  
Waitrose: “#ChristmasTogether”
John Lewis “Moz the Monster”
Marks and Spencer “Paddington & The Christmas Visitor #LoveTheBear”
Cost Plus World Market “The Performance”
Heathrow Airport “#HeathrowBears”
Apple “Sway”
Audi USA “Parking Lot”
Amazon “Give”
Old Spice “Ye Olde Exploding Yule Log”
Spanish Lottery “#DANIELLE”


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Tuesday, November 14, 2017

Tech Gifts for Holidays 2017


The holidays are fast approaching, and with Black Friday less than two weeks away, it’s time to start thinking about the gifts you may need for your family and friends. If someone you know is into all of the newest technology, these gifts might be just what they’re hoping for!
If you drive a car without an infotainment center, the Garmin Speak is one way to upgrade your vehicle without having to buy a new car. This mountable device with Amazon Alexa voice assistant allows you to control smart devices in your home, ask for directions, and stream music all hands-free. The only thing to consider is that the device runs off of a data connection from a smartphone, so strong network coverage is key to using it to its full potential.
Water-resistant, super light and thin, Amazon’s new Oasis eReader is a giant step up from previous models the company has released. The Kindle Oasis is available in 8GB and 32GB builds.
This new iteration of the GoPro Hero series comes on the heels of a rather rough year for the action camera company, but this camera is nothing short of exciting, especially for those looking to capture super high quality and high-resolution video. The hero 6 Black can shoot in 4K, has digital motion stability and is just as tough as it’s predecessors. Just make sure your recipient has the proper capabilities for 4K playback.
The selfie lover will take their pictures to a new level with this tiny camera drone. DJI’s drones are known for their quality, and the Spark is no different. With all the features a novice drone user could want in a small and easily portable design. Perhaps the most exciting feature for selfie queens (and kings) is the gesture control option.
For those who haven’t gotten into the hype of the Amazon Echo and Google Home movement, the Echo Spot operates as a high tech alarm clock that does more than just wake you up. Plan the entire day with an alarm clock that can also tell and show you the weather, read the news, set timers and more.
Though the reviews are mixed about the newest Xbox game console, there is no denying that the powerful console is impressive, especially for those looking to show off 4K picture quality and high-definition visuals.  
The hefty price tag on the new iPhone makes it a controversial choice, but with the reviews that are starting come out, with some calling the iPhone X the best smartphone on the market.  The highly upgraded phone is just the beginning of Apple making high powered and exciting changes to their product lineup making the iPhone X one of the most sought-after tech gifts of the year.
If the iPhone X isn’t in the budget but taking high-quality smartphone photos is a priority for someone on your gift list, a smartphone camera lens kit can upgrade their photos in a flash. From fisheye to macro and wide angle, you can use interchangeable lenses to go beyond the normal smartphone photos. There are many options for these kits available online, so you can look and find the one that will suit your needs.
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Thursday, November 2, 2017

Marketing Tool: Generational Profiling


One size fits all marketing is a myth of epic proportions. Demographic profiling is one of the most important tools you can use when building a marketing campaign, and while demographics include language, location, age, and interests, generational profiling is another way to look at a broad overview of an age range. While not all members of a generational divide exhibit all of the traits that are common within the broader summary, embracing generational marketing is helpful for understanding prior influence and for predicting consumer behaviors. There are 5 major generations within our society right now, and each brings new experiences to the table. These profiles will help marketers understand these generational differences.
The Silent Generation (Traditionalists): Born 1945 and before
Members of this generation were children during World War II and were named the “Silent Generation” by TIME Magazine, because of the nature of the political and social world they had been born into. Because of the anti-communist beliefs, speaking freely was dangerous, and attempts to keep up a “clean” public image became much more measured. This generation was more financially cautious than their parents, especially after seeing the long-lasting effects of both the war and the Great Depression as young children. Statistically, this has always been a smaller generation, and as they age, numbers continue to dwindle.
Baby Boomers: Born 1946-1964
The Baby Boomers were free-thinking and spirited, generally moving away from traditional values held by their parents. Defining events for this generation included the civil rights movement, the moon landing, the rise of television and rock ‘n’ roll, as well as the assassinations of Martin Luther King Jr. and President John F. Kennedy. This was the first generation of children and teenagers to have an influential amount of spending power, and the generally low saving, high consumption lifestyle introduced a booming “youth-focused” culture, in fashion, music, and vehicles.
Generation X: Born 1965 to 1979
The anti-establishment Gen X-ers were rebellious, thinking in anti-consumerist ways and many were just beginning to gain traction in their careers when the great recession struck. Important events for Gen X were the introduction of personal computers, the AIDS epidemic, and the Watergate scandal. Gen X is called “America’s neglected middle child” by Pew, stuck between the loud, overspending Boomer, and the student-loan burdened Millennial.
Millennials (Gen Y): Born 1980 to 1995
Perhaps the most talked about generation right now, for better or worse,  Gen Y, or Millennials have been discussed extensively. Millennials are often called entitled and narcissistic and are known for being tech-savvy, environmentally and socially conscious, and creative. Millennials lived through 9/11, internet and social media growth, the fall of the Berlin Wall, and a revitalized pop culture. The weight of student-loans weighs heavily on this generation, with the entire generation carrying about $1 trillion in student debt, and 48% of employed college graduates working jobs they are overqualified for, according to Inc.
Gen Z: Born 1996 and beyond
The youngest generation currently, Gen Z or the iGeneration comes across a lot like millennials, but more intense. This generation has never been without the internet, and the understanding of technology is further along than before. Gen Z is the most diverse generation, and is also one of the largest generations, with a population of over 23 million. Gen Z is critical of big government, values privacy, and has a lower amount of optimism about the future than their millennial counterparts. The war on terror, the advent of social media and the great recession will all be defining factors for these young people.
Demographics are a key part of building a target market for any new marketing strategy, and part of that has become understanding generational differences to better understand influence and consumer trust. The relationship between marketing and generational profiles is not a new one, but it is something that changes rapidly, and thus needs to be continually analyzed.
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Monday, December 19, 2016

Gift Ideas For The Tech Lover In Your Life


Here in Minneapolis the snow and the temperature are falling and that means one thing; winter is here. With the arrival of the season also comes holiday shopping. If you have someone on your list that always seems to be in the know with the latest and greatest tech gadgets, it can be hard to find gifts that are sure to make their jaw drop, so here’s a guide with some great options to help you out.
UNDER $25
Virtual reality is seeing updates left and right, but for those just starting to garner an interest, Google Cardboard is the hilariously fun (and inexpensive!) way to get started in the immersive experience of VR.
Losing your phone, wallet, keys and other personal items has never been less stressful. The Tile Mate attaches to your items and when you can’t find them, simply use the accompanying app to alert the tile to play loud noises until you have the item back with you.
If you have a life full of travel like I do, you know that charging your devices can get tricky if you’re out of the country.  The LOOP World Adapter Plug is a universal AC socket that can charge up to 3 devices at a time. Powering up on the go has never been so easy.
UNDER $50
Power, performance, precision: in four bold colors. Offering earth­shaking bass and sweeping treble, the @udio Ultra prove big things come in small packages. Plus, hands-free call answering and microphone support make multitasking a snap.
The smart home revolution is upon us, and this small device packs a punch with the full capabilities of Amazon’s Echo, just in a smaller package and a basic speaker, rather than the Echo’s dedicated one.
Stream almost anything from this device that looks like a USB drive.  With this plugged into your TV’s USB port you can access great content from anywhere, and control your TV with your mobile device with the Roku app.
UNDER $100
Go a step up from the Roku and pick up the Amazon Fire TV streaming device. With universal search results, games, Alexa enabled voice control and 4K enables picture, this is the new wave of entertainment technology.
For the Star Wars fan in your life check out this iconic drone that has no FAA registration requirements. Control the drone from up to 250 feet away.
With both of these VR headsets you can experience the fun of Google Cardboard in a comfortable and wearable option. Unfortunately, Daydream View is currently only available for customers with Google’s Pixel and Pixel XL phones, and Gear VR is only for Samsung Galaxy flagship phones. However, with that being said, if your techie has a compatible phone, this gift is really a head turner.
Featuring 20-20000 Hz of frequency response, the @udio Mix is all about supercharged sound. Not to mention the smooth surfaces and streamlined design, letting you look as good as you feel.
$150+
Defined as the first action sports smart watch Nixon’s Mission watch is attractive, but functional; with it’s capabilities seemingly unlimited. Calibrated for surf and snow, and powered by Android, this watch is more durable than it looks, and is water resistant up to 10 ATM, which is the highest rating of any smartwatch.  Perfect for the person that craves adventure and innovation.
For those that have already embraced drone technology, this small but powerful drone is revolutionizing the way that videos are made. This tiny, portable and smart drone captures 4K video as it flies for 20 minutes, at speeds up to 30 mph. Snap can follow you via your smartphone’s GPS, and orbit the area you’re in and boomerang back to you for the most stunning aerial videos you can imagine.
There is nothing worse for anyone than having a hot drink that you forget about, or leave at your desk during a meeting only to come back to a cold drink when you finally remember it. The Ember Mug changes all of this, with their mug that maintains the temperature of your drinks for up to two hours on the go. This smart mug can be controlled by the base that changes your set temperature, or the Ember app that allows you to change the temperature remotely, create presets and get notifications. The sleek design makes this mug attractive even without the added benefit of continually warm coffee.
Technology moves fast, but your gifts can be just as quick to please. Share any other gift ideas in the comments section below. Happy Holidays!
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