If you didn’t know, Kylie Jenner created an app. It’s called, of course, Kylie Jenner and offers it’s users indispensible updates on the 18-year-old’s “lyfe”, looks, and music choices. Created by Whalerock Digital Media, the app also fashions a live feed, giveaways, and an interactive offline experience. Oh, and according to Apptopia, it reached 1.75 million downloads during the first week of it’s availability, bringing in over $134,000 dollars.
Not convinced your business needs a mobile app, yet? Well, let’s give mobile apps some more context, shall we? According to Juniper Research, by 2020 there will be over 38.5 billion mobile device users on the planet. Still not convinced? If you’re a business owner here’s a list of why you should consider getting a mobile app for your business:
Mobile apps help build a direct marketing channel
At the touch of a button, your customers can receive important updates and promotions from your company. These push notifications can include price changes, general news, coupons, latest products, new services and so on. This allows you to have a direct dialogue with your customer without having to wait for them to come to you for questions.
Mobile apps provide faster solutions
Time plays an important role when it comes to preserving and building website visitors. Most mobile apps can be accessed without the use of the Internet, allowing customer’s access to your company any time of the day. The faster and easier it is for customers to reach you, the better your ROI will be.
Superior user engagement
According to Techcrunch.com, smartphone users spend nearly 84% of their time on apps. Instead of navigating a web browser, users are attracted to the simplicity of the all-in-one business application. Not only are mobile apps readily accessible on anyone’s smartphone home screen, but push notifications allow your business to build substantial brand loyalty.
Mobile transactions
Largely due to the rise of Google Wallet and Apple Pay (simple one-click purchases), customers are able to easily purchase products and services using a business app. Impulse buys have thus rocketed, leading to much higher conversion rates on apps then on websites.
Social media integration
According to Techcrunch.com, users spend nearly half an hour a day (14%) on social media outlets using mobile apps. For that reason integrating social platforms such as Instagram, Facebook (1.25 billion mobile monthly active users), or Pinterest is crucial in sustaining a loyal standing with your customers. Most customers, 66% to be more accurate, will check out a product or service on social media before committing to a purchase, which says a lot about buyer behavior these days.
Receive real customer feedback
A mobile app enables customers the ability to comment, like, or share your products and services. In turn, you will receive insights into your audience’s behavior and thus understand how to target future customers and preserve existing ones. This can be done in a variety of other ways, too, such as an in-app survey, review section, and so on.
It’s safe to say the benefits of developing and maintaining a mobile app in this day and age, is indispensible. Perhaps its not the right move for every business, but for the vast majority, the opportunities are endless. There are thousands of mobile app developers, so, which one is right for your company? Here is a list of the top 5 best mobile app developers for business.
With Appmart, the world’s #1 iPhone and Android App Builder (running on over 140 million devices worldwide), your business can compete with the ever-growing marketplace. They do all the heavy-lifting for you. Appmart allows you to build your brand, broadcast alert messaging, share social media, engage with your customers, make mobile purchases, and much more. Their simplistic, easy to use templates beautifully display your business’s products and services, and also allow for dynamic coupons, digital loyalty cards, interactive directions, and one-touch calling. Through Appmart, your mobile business app is published to the world’s leading app stores such as the Apple Store, Google Play, and Appmart’s very own platform. Working with a team of world-class software developers, graphic designers, and incredible customer support professionals, you can breathe easy knowing your app will look and function amazingly.
Located in Charlottesville, VA, WillowTree has created powerful mobile solutions for brands such as TimeWarner, Fox News, Fisher-Price, and Pepsico. They have a rock-solid development team and offer user-centered design.
Y Media Labs help clients see what they can’t see themselves. They are focused on one thing: “creating world-class digital experiences that blow the doors off expectations and establish brands as category leaders.”
Innovators in mobile and web, Dom and Tom provide user experience and mobile app development for iOS, Android, and web. They have worked with priceline.com, Bloomberg, Condé Nast, and Dignity Health. Small, but mighty, the mobile app developing company includes 46 total team members and 4 offices.
Appster loves building apps that surpass client expectations. They use the “Lean Startup approach, combined with revolutionary product hacks, to build dynamic, beautiful, user-centric software.” They help companies and startups achieve scale and business ROI.
