Tips to Create Shareable Content in 2019

Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach and data footprint. All you have to do is create content worth sharing. How do you do that? Follow along.

Quality Over Quantity – But Pay Attention to Quantity.

The Internet is chock-full of tips on creating shareable content— however, you may find that much of the advice made widely available is so generalized and ambiguous it may not be helpful at all. Phrases that you may find are things like, “Posting good content guarantees shares and increased traffic!” That’s not false by any means, but what exactly is the proverbial “good content”?

Quality is a no-brainer. Audiences will share content that is relevant and of value to themselves and their social media network. Relevant content is built on audience research. Who is your audience? Who is your audience’s audience? Who do they follow? What do they already share? With the answers to these questions, you can start generating potentially shareable content.

By posting your content online, you’re just starting a conversation with your audience. The key now is to establish a back-and-forth rapport (you post, your audiences share; they post, you share). Ultimately, when done right, this can establish an ongoing relationship.

Titles- Not Just For Books

There’s a lot of content on the Internet. Millions of blog posts are published every day. Social media users and platforms are constantly increasing, and all of these writers and social media users are generating, liking, and sharing content, all the time. You need your content to stand out in the crowd. A good first step is to give them a title that really hooks your audience.

Start small. Use your general topic to come up with a few specific working titles, which are whittled-down, enough to guide the direction of your post.

Now make that working title, fun and unique. Test bold and strong language against more conservative and direct titles, and find the balance between the two. If you need to workshop your titles don’t be afraid to ask for second opinions. Having another opinion is valuable; don’t waste the chances you have to get one.

There are rules, guidelines, and tips galore on the web for you to find. Choose what works for you and your audience.

Note: People love to scan titles especially on Twitter, using an RSS reader or otherwise. Get them to take the next step and click-through with a title that is short, succinct, and interesting.

What Kind of Content Matters Too

Simple content is hands above more shareable. The way blogs and social media posts work is by making use of tidbits and clickbait. People generally respond very well to short form copy like lists and listicles. Your audience is busy, and the quickest way they can go through interesting and valuable content, the happier they will be.

SEO FTW

Although clarity and (sometimes) brevity is key to sharable content, making sure your SEO is well thought out can be a huge plus for reaching those that are maybe not already part of your consistent audience. Keep in mind that trying to over optimize your titles or posts can often sound awkward, and make your words sound like they were automatically generated for optimization by an SEO tool.

In order to effectively use keywords in your blog or social media titles and posts, research your potential customer base: What are they searching for? What problems do they face? How can you either help them directly or help inform them of other solutions? With the answers to these questions, you can choose and use relevant keywords, which will help you to become more searchable.

Note: Keyword rank isn’t the biggest barometer for success in search anymore. See this previous post to learn why.

A Picture Says A Thousand Words… (Infographics, Videos, and Other Visuals Can Too)

It takes more than a snappy title and intro for a post to be truly shareable. Images, infographics, videos, charts, tables, and block quotes can dress up and increase the influence of an otherwise text-forward post. Any visual you choose must, like everything else, be accurate and relevant. Use visuals to promote content that offers solutions to your audiences’ problems, in useful and creative ways, so that you can garner shares and valuable comments.

Tip: Don’t forget to read comments on your content. They’re an excellent measure of post success.

Marketing Trend: Demographic Segmentation

To effectively market your product or service, you need to create content that truly speaks to your defined target market.

However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation”

Demographic segmentation groups your target market into specific groups of people based on attributes like location, age, education, occupation, and income bracket. By using information from demographic segmentation, you can create personalized marketing campaigns for each part of your target market.

These more personalized approaches can lead to a better distribution of resources and more conversions because the specific messages resonate more than a non-direct generic message to your whole audience might.

There are 5 main demographics most businesses segment their audience with. This is how to leverage each one. 

Age

Harkening back to Generational Profiling, segmenting by age allows you to change a campaign so it resonates with who you need it to. The thing about generational segmentation is that each age group, from Baby Boomers to Gen Z, have unique experiences and references that tie them together. Music, celebrities, movies and other pop culture references can help campaigns with the nostalgia factor for each generation.

Education

Segmenting by education lets you divide your target market by school, area of study, and degree. Successful campaigns that have done this generally play into the loyalty many have for their alma mater.

Occupation

Certain types of professionals have more value to certain marketing campaigns and occupations segmentation can separate your target market by job function, job title, and job seniority. This is particularly useful for B2B brands, as occupation segmentation makes it easy to target individuals with buying power at a company.

Location/Geography

Geographic location is an easy way to split your target market based on what they need and what they’re interested in. Landscape, distance from locations and climate can impact the messages you send. Advertising shorts or sandals in the middle of a Minnesota winter just doesn’t work for us here.

Income Bracket

Income segmentation divides your target market by income. Knowing how much discretionary income your base has, allows you to market to those that can afford your product or service, help you to set or your prices in accordance to how much is realistic to expect your target market to spend, and may inspire pricing levels for each segment of your target market.

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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]

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Facebook’s New Podcast

It seems Facebook has its hands in a little bit of everything lately. From Facebook Portal, the Amazon Alexa enabled communication device to their new channel Facebook Watch, which houses videos from channels users follow as well as original content, there seems to be quite a move for Facebook to stay prominent in every channel, now including, podcasting.

A brand new podcast series focusing on entrepreneurship is the second podcast series to be released by the social media giant, and the first to be released in the US. The content is no surprise given the volume of businesses that use the platform (more than 90 million currently).

Called ‘Three And A Half Degrees: The Power of Connection,’ this show plays off of how technology has made it more convenient to connect (No longer six degrees of separation, but more like three and a half with the advances we have made).

Podcast host and VP of Business and Marketing Partnerships David Fischer says the podcast falls in line with the platform’s mission of helping businesses learn from one another.

Episode one includes an interview with Blake Mycoskie, the creator of TOMS shoes, and founders of fellow charitable business Two Blind Brothers, Bryan and Bradford Manning, and focuses on brands that prioritize a social mission over their growth or profit.

Season one will be seven episodes with fourteen guests, including Gary Vaynerchuck, Chris Kempczinski, Beth Comstock and more.

You can find episode one of ‘Three And A Half Degrees: The Power of Connection’ on Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher.

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes from a well-built keyword map or keyword plan.

What is keyword mapping?

“Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on-page SEO recommendations to help make the page more relevant to the mapped keywords.” Says Adam Bate of SEO Brothers.

How to start keyword planning

Step One: Research

Put together a list of all of the words you might want your business to appear when someone searches that word. It would be nearly impossible to achieve getting your business to rank on the first page of search results for every word you choose but here you can shoot for the stars.

Tools like Moz, SEMrush and the Google keyword planner can help you expand your list and include faceted keywords you may not have initially thought of.

Step Two: Filter

Work on removing any duplicated words, as well as any that you know for a fact you won’t rank for (taking out branded terms from competitors is usually a good starting point).

Now set your keywords into sets: Priority, Secondary, and Other Terms.

1. Priority terms: Should be keywords you want to appear for right away. They need to imply that you have the answer to a question or the ability to fulfill a need; be a high volume keyword that is worth the investment, and need to be related to current and upcoming (near-future) business.
2. Secondary terms: These will come into play later on, once priority keywords are locked into optimized pages that are query-responsive. These should be keywords that relate to your site, have a decent volume and imply questions you don’t have the expertise to answer.
3. Other terms: You’ll ignore these for now, and note why you may or may not want to re-evaluate these keywords later on

Step Three: Map keywords to pages

The first thing to do when mapping is to scrape Google for your keywords and current rank. You don’t have to do this, but generally, it is useful to be able to keep things simple, rather than to manually map each page, regardless of how Google feels about scraping and rank tracking (the general consensus is not incredibly positive). Now you need to ensure that the content on the page that the clickthrough directs to actually answers what is being searched for. Sometimes your map will work perfectly, and other times, Google gets it totally wrong, so remapping is necessary to close the gap. You’ll go through this same process when you’re working with mapping URLs, starting new pages, as well as when optimizing content and existing pages.

Keyword planning is a big job, but when done right can get you noticed and moved up in the ranks of the SEO world. For a more in-depth walkthrough of keyword mapping for SEO and content creation, see this blog post from Moz that will give you a map to mapping.  

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Marketing Trend: Omni-Channel Marketing

Marketing is ever evolving, and consumers’ paths to purchasing are no longer as linear as they once were. Because marketers need to adapt to a changing climate, new techniques are constantly developed. Omni-Channel marketing is one such strategy that businesses are using to keep up with the trend of keeping things as simple as possible.

What is Omni-Channel Marketing?

“Omni-Channel”  is no doubt a marketing buzzword, but the concept adheres to a shift in the needs of both consumer and marketer. Omni-channel marketing is the answer to marketers needing to provide a consistent experience and path to purchase.

Because consumers now can engage with a brand and products on multiple platforms (physical store, app, website, catalog, social media), it is important that each experience with the product and brand complement the others.

Hubspot defines omni-channel marketing as “… a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.” Read about some of their top examples of an Omni-Channel experience here.

How to implement Omni-Channel Marketing into your strategy

• Create a customer profile

Consolidating a customer profile can be a challenge, as customers are constantly interacting with a slew of different channels. By creating a broad and complete picture of your consumers, you can create a better overall customer experience. This can be done using collected data and applying it to your strategy. This article discusses how you can come up ahead of the competition by succeeding at cross-channel marketing.

• Interact on preferred channels

Consumers are moving back and forth on devices and platforms just for a single transaction. Be sure to keep all lines of communication open for a seamless experience. This includes, but is not limited to social media, email support, video chat, web chatbots, texting, and calling.

• Use aggregated data

Compiling data is already important, but in order to use omni-channel marketing, data is everything. From creating your customer profile to understanding how to adapt to market changes and adding platforms, data will help you gain insight into how to make your marketing strategy work for you.

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Event Profile: SXSW 2018

South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so here is a breakdown of what we’ve seen so far.

SXSW Trust Barometer

Every year, festival attendees are polled for the Trust Barometer, which measures the general feelings those attending have towards technology, business, and media. The results of this year’s poll brought up interesting discussions, as there is a very low amount of trust in emerging technology, one of SXSW’s biggest draws.

Most of the distrust comes from a shift towards a need for more human elements in technological interactions, and a distrust in blockchain technology, virtual reality, and autonomous vehicles. Discussions about smaller, more personal social media platforms were held, as well as conversations about the widespread use of bots and voice assistants and how the reactions to these technologies have become more and more personal, with users sometimes treating bots as though they were chatting with another human being. There is without a doubt a need to shift to more personal communication methods and develop an understanding of how emotional attachments can tie into interacting with these responsive communication technologies.

Experiential Exhibitions: ‘Westworld’ and ‘Ready Player One’

HBO hit-show Westworld and Steven Spielberg’s ‘Ready Player One’ both partnered with creative agency Giant Spoon to bring the worlds of the screen to life for festival attendees. These immersive exhibits allow you to step into the ‘Westworld’ town of Sweetwater and the Oasis of  ‘Ready Player One’ interacting with environments, actors in character, and becoming a character yourself. Read a review of the ‘Westworld’ exhibit on Forbes and Business Insider and see a walkthrough of Sweetwater here and the ‘Ready Player One’ exhibit here.

Speeches

SXSW is focused on cultivating the creative and entrepreneurial spirit throughout the world, and each day speakers from convergence, music, technology, and film focused paths present their take on various topics. The hope is to generate meaningful conversations about the state of the world in each of SXSW’s featured verticals. Notable speakers this year include Elon Musk, Melinda Gates, Darren Aronofsky, Sadiq Khan, and Esther Perel.

SXSW ends this Saturday, so there is bound to be more excitement in the last few days of the festival. For more SXSW news and live streams of keynotes and other events, visit sxsw.com.

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Business Podcasts to Subscribe to in 2018

Continued education doesn’t have to come in the form of classrooms and textbooks, you can glean knowledge from many sources. One of the most popular ways to continue learning is listening to podcasts. Podcasts can cover a wide range of subjects from pop culture to politics to business practices. The following podcast recommendations cover topics from entrepreneurship, marketing, and business.

School of Greatness

Host Lewis Howes has overcome his share of adversity. This podcast launched in 2013 and has grown to be one of iTunes’ top-rated Business and Self-Development podcasts. The mission on ‘School of Greatness’ is to empowerer listeners to achieve success in the face of adversity, and he shares not only his story but the stories of the guests that come on the show.

Cool Things Entrepreneurs Do

Thom Singer started this podcast hoping to enable a new generation of leaders to use his knowledge of business relationships, sales, networking and more, including fitness, trends, and entrepreneurial spirit.

Product Hunt Radio

Product Hunt is great for the B2C business person, and those interested in current product trends. It focuses on physical products and how they’re created, the marketing behind them that turns them into global brands, and guests’ takes on productivity, management and investment.

Rocketship.fm

With big-name guests, this weekly podcast covers everything about building a startup from developing a product to finding and converting a customer base. This show is great for anyone in the B2B or B2C world.

The Influencer Podcast

Julie Solomon, marketing strategist, publisher and influencer hosts this show and brings in guests to talk about their experiences in the world of influencer marketing, as well as sharing insights into how to grow, engage with and persuade an audience.

Smart Passive Income

Learn how Pat Flynn author of The Smart Passive Income Blog uses all of his online blog and business strategies, as well as marketing tips and income sources which will help you take the next steps forward with your online businesses, blogs and more.

Copyblogger FM

In a world where content is king, it never hurts to strive for an improved approach to writing and content marketing. Host Sonia Simone and a rotating panel of experts discuss news, trends, and updates in copywriting, email marketing, conversion, content marketing and more.

The Science of Social Media

Buffer has a great blog, and the podcast they produce is just as influential. The content presented covers everything from the state of social media marketing, new algorithms, and third-party tools to maximize your social media management. This is a great podcast for everyone from beginners to the well seasoned social media practitioner.

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Essential Guide to Instagram for Business

Instagram is a valuable marketing tool for any business, which many marketers have known since the app was released. We’ve seen brands leverage the community to build their influence and brand awareness as well as increasing sales. But in early 2016, a new feature was released just for these businesses. Instagram for business allows marketers to leverage real data and account insights as well as create ads and targeted posts.These tips and tricks will help you leverage your Instagram business page today.

Get creative

Show off what your business does by creating content that isn’t expected. Focus on the solutions your products can provide for your customers, not just the products themselves. Sharing insider views of how your business functions on a day to day basis, and keeping up with what’s going on in the world and relating it back to what you’re doing is key, as well as keeping in mind that Instagram is a primarily visual platform. That means you need to keep your posts clean and well composed.  

Instagram Stories

If you aren’t already using Instagram Stories to further your content, you need to re-evaluate and work them into your marketing strategy. Stories are a great way to share things that are going on in your company that may not be worth creating a full post for but are also great for showcasing events, going more in-depth about what your posts are about.

Create consistent and authentic content

The content you create can and should be beautiful on its own, but it also needs to be consistent. Consistency means making sure you’re posting on regular basis or on a pre-set schedule, but also that each individual post fits in with the rest of your content. Paying close attention to your color palette is key to this, as well as posting content that is consistent with your brand’s image and communication style.

Respond to your followers

Customer service is a huge part of owning a business. You wouldn’t leave a customer to sit with an unanswered question in person, so making sure you’re engaging with your followers and people commenting on your posts or sending you direct messages. Communicating outside of just the posts you make is huge for projecting a good public image of your business to the outside world. Let your followers know that you are invested in them, so they feel they should invest their time caring about you.

Targeting Ads

If you’re familiar with Facebook ads and targeting through the Facebook ad management platform, you’re in luck. Instagram ads (specifically for business accounts) are managed in the same place and are set up in the same way. This includes location, demographics, and interests targeting, which ensures that your ads are being seen by exactly who you want.  

User-generated content or contests

Engage with your customers by hosting contests, giveaways or other incentive-based “events”. If you have customers post photos with your specific contest hashtags, you can easily track engagement and participation. Another great way to include your user base is to post user-generated content, either by reposting (and crediting) others’ posts or by having a channel “takeover” where an influencer or other user is able to post on your profile as themselves as sponsored by you.

Instagram is a valuable tool for marketers, and it’s easy to get started today. See how this always expanding social media platform can help you grow your business.

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Hacks For a More Productive 2018

Unlock your full potential today by using some of these productivity tricks. Put these hacks to good use so you can write more, learn more, and do more to succeed.

1. Pomodoro Technique

The Pomodoro technique was developed in the 1980s and uses a timer to break up your workday into 25-minute intervals (called Pomodoros), followed by a short break. After four Pomodoros you then take a longer break. There are apps, websites and even browser extensions that can help you track the process. This might not work for everyone, and creatives especially could struggle with the constant breaks in the creative process, but it could be worth a try to find a technique that works for you.

2. The two-minute rule

The two-minute rule is based on the mindset that if something takes two minutes or less to complete you should do it right away. This helps alleviate procrastination on small tasks and helps to prevent things from stacking up to become more of a chore.

3. Task batching

Rather than falling prey to multitasking, you can use task batching to focus your energy on specific tasks. This means allotting time for each type of work you have. For example, setting aside 15-minute increments for email, an hour for writing, 30 minutes for social media, whatever will work for you and your workday.

4.Two pizza rule

Jeff Bezos is credited with this next idea, the two pizza rule. This is a guideline that helps set limits on the number of attendees allowed in a meeting, with the idea that the number of attendees should not exceed the number of people that could eat two pizzas. This keeps the meeting focused on the task at hand.

5. Utilize your calendar

Your calendar can be the best tool for making the most of a day, simply because you can visualize everything that has to get done. You can use a calendar to schedule task batching, or simply plan and set aside days that will be meeting free and focused on doing the work you have to do uninterrupted.

6.Turn off alerts

It may not be possible to turn your phone completely off during the times you need to focus, but you can cut down on distractions by silencing it, or by completely disabling notifications. By doing this you are silencing outside “noise” so you can make finishing what you are working on your main priority.

7. Use tools to streamline your work

Hootsuite, Mailchimp, Trello, Buffer, the list goes on and on. There are tons of free and paid tools available online that can help streamline your workflow, focusing on everything from project management to digital marketing and social media.

8.Don’t drown in the shallow end

It’s easy to get bogged down stressing out about all the small things you have to do, and this can cause you to be distracted from the big meaningful items on your to-do list. Setting your priorities can make the small tasks seem less daunting, and therefore less stressful.

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Reclaim Your Time

Many organizations are now putting an emphasis on work-life balance. But sometimes that balance isn’t easily found, and your time becomes difficult to manage. You may find yourself missing out on doing the things that truly matter to you, sacrificing exercise, family, goals you have set for yourself or other activities you wish you had time for. In 2017 Maxine Waters made reclaiming her timethe main focus of her life. This is how you can do the same, and focus on the things you want to do.

Assess your calendar

Look at your calendar and the things you have planned for the future. Decide what things are important to you, and re-prioritize those that aren’t. Breaking plans you are not enthused by isn’t the worst thing in the world, and can make you feel more in control of your schedule. While looking through, be sure to schedule time for yourself, sometimes it’s as easy as giving your free time a name and assigned date and/or time.

Disconnect

Find time to remove yourself from the constant distractions on the internet or on your phone. Eliminate as many of these unnecessary distractions as possible, whether that means turning notifications off on your phone or computer, turning off your internet connection, or downloading an app or browser extension that blocks certain functions and capabilities so you can focus on what you have to do.

Rethink routines

If you are stuck in your routine take a break to make a change. Wake up earlier to eat a healthy breakfast or go to the gym before work, take a new route to work, or instead of running errands every day, commit one day to getting everything done to save time, gas and money.

Say no

Save the limited amounts of time you have for the things that you are excited about. Saying no is hard for many people, but can save you the stress of feeling overextended and disinterested in the plans you make.

Eat the frog

This piece of advice has been floating around for a while now, but for good reason. Procrastination is an easy trap to fall into, but an easy way to increase your productivity and feel more accomplished is to “eat the frog” or to complete the most dreaded part of your day right away, rather than just leaving it and letting it become more of a mental block in your day.

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Books to Read in 2018

As the new year begins and New Year’s resolutions are made, one that many people bring up each year is that of wanting to read more books in the year to come. These are some top picks for books about business, technology, personal growth, leadership and more.

Business

Rise and Grind  by Daymond John

The Shark Tank panelist and entrepreneur uses his own life experiences to tell readers how to succeed in their lives with inspiration to use persistence, grit, and spectacular work ethic.

Crushing It  by Gary Vaynerchuk

VaynerMedia CEO Gary Vaynerchuk is known for his no downtime approach to life and business, as well as for building a brand that is solid and highly successful. Vaynerchuk outlines what you need to know to do the same for your brand.

The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle and Will Damron

Learn how successful groups are built and strengthened, with Coyle’s in-depth look into how group culture can be cultivated.

Technology

The One Device: The Secret History of the iPhone  by Brian Merchant

The introduction of the iPhone changed the course of history, for technology, social trends and more. This national bestseller takes readers through the history of the development and release of the influential Apple device.

Surviving the Tech Storm: Strategy in Times of Technological Uncertainty by Nicklas Bergman

The technological changes that we have gone through have entered us into a new era that is filled with questions and challenges. Bergman offers insight into how to make decisions and find insights into an uncertain world.

What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots and Big Data by Malcolm Frank, Paul Roehrig, and Ben Pring

The digital economy is changing the future of work and how business is done. The authors provide a roadmap to take steps to move ahead in a world that is moving more quickly than we can.

Leadership

Brave Leadership: Unleash Your Most Confident, Powerful and Authentic Self to Get the Results You Need by Kimberly Davis

Learn how to get results and become the leader you want to be in this guide for all leadership journeys. Davis dives into the essential tools and tips that anyone can use to reach their full potential and help feel more confident, satisfied and purposeful.  

The CEO Next Door: The 4 Behaviors That Transform Ordinary People into World Class Leaders  by Elena L. Botelho and Kim R. Powell

Botelho and Powell’s in-depth look at CEOs and executives uncovers what makes these leaders successful. Though this book may be more research intensive, the messages that it delivers with the conclusions can help you rise to the top as well.

A Higher Loyalty: Truth, Lies, and Leadership by James Comey

Former FBI director James Comey reveals never before told stories of his time in the government sharing insights into what makes an effective leader.

Money

The Millionaire Next Door by Thomas J. Stanley and William D. Danko

First released in 1996, this exposé about wealthy Americans has now been updated for the context of the current state of the world. Learn how the truly wealthy demographic behaves and how you can modify your life and spending habits to fit within this exclusive group.

Cold Hard Truth On Men, Women, and Money by Kevin O’Leary

Shark Tank’s Mr. Wonderful, Kevin O’Leary presents a new take on finance in a witty and funny way that presents advice to someone at any stage in their life. It’s not too late to take control of your finance, and O’Leary presents this in a well rounded and personable way.

The Total Money Makeover  by Dave Ramsey

Taking a fitness type stab at revamping personal finance, Ramsey presents a plan that can help you pay off debts, build a strong financial safety net and create a budget without sacrificing your personal relationships.

Personal Growth

Nudge: Improving Decisions About Health, Wealth, and Happiness -Cass Sunstein and Richard Thaler

Nudge opens the eyes of the reader up to the fact that nothing we have to decide on is presented in a neutral way. By acknowledging bias, and understanding how the human brain perceives choice you can influence others to make decisions that are better for everyone in your life.

Your Best Year Ever by Michael Hyatt

Hyatt dives into how you can achieve your goals instead of letting them get pushed back only to regret ignoring them. Whether your goals are centered around relationships, financial, or educational, this book can help you to reset your life and achieve the goals you set.

Option B: Facing Adversity, Building Resilience, and Finding Joy by Sheryl Sandberg

After her husband’s sudden death, Facebook COO Sheryl Sandberg fell into a vast depression. But with hard work, she was able to build resilience and find her way towards recovery. Option B houses Sandberg’s journal excerpts, research and other contributors’ personal stories that showcase peak levels of perseverance. Learn how to develop compassion, appreciation, and resilience as well as the ability help others find the same qualities within themselves.

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