How to Build a Story on Instagram

If you’re not an avid SnapChat user, you might be wondering: what are Stories? Basically, they’re groups of video clips and photos sewn together in a narrative slideshow. After 24 hours, they disappear. This aspect not only generates ephemeral, up-to-the-minute content, it also helps cut down on server space. It’s a great way for people and businesses alike to showcase who they are and what they are doing in a very personalized way. It also offers an unpolished, present look into your brand, a rising importance in today’s consumers. On Tuesday, Instagram announced their very own Stories feature—essentially a carbon copy of SnapChat.

Perhaps you’re outraged by Instagram’s impenitent practices, but in the famous words of Pablo Picasso, “Good artists copy; great artists steal.”

So, if you’re over Instagram blatantly copying SnapChat, than let’s get started on how to build your first Instagram Story, shall we?:

First off, tap the plus sign in the upper left corner of your screen to get started.

Then take a photo by tapping the round button, or press it down for up to ten seconds to take a video.

Swipe down to choose a photo or video from your camera’s library.

Now, select one of the three pen type options to doodle, add an emoji, or select a color filter on your photo. For more color options, press and hold on the color to pull up an array of color options.

When you’re done personalizing your capture, tap the checkmark icon to share. Your story will then appear at the top of your followers’ feeds. It’ll also be visible on your profile page.

Check out who has seen your Story by swiping up when viewing the photo or video. You can also privatize your Stories in the “Settings” icon.

So, why should you jump on Instagram’s Stories feature? For one, you now have the opportunity to create ephemeral, creative content without launching a new channel. Unlike SnapChat, Instagram’s Stories allows you to continue to promote using hashtags, geotags, and the “Discover” section increases your visibility. The feature also runs on views rather than likes, so you don’t have to take yourself too seriously.

In conclusion, have fun, experiment and see if you can successfully overlap various demographics.


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