With more than 313 million monthly active users, Twitter is a serious player in the world of social networking. Brands looking to market themselves via the microblogging service have a serious tool at their disposal: the Twitter cover photo.
Twitter cover photos were specifically designed for businesses. They allow brands a public space to publish content/products and receive comments/feedback from real fans/customers. It’s more than just a space to fill, the cover photo is the first thing your online community will see, much like a store front.
Although a Twitter cover photo is a simple tool, it provides many interesting opportunities for businesses. Smart companies with a sharp marketing team know how to take advantage of the cool things you can do with a cover photo in order to connect, engage, and delight fans, not to mention drive heaps of traffic to your site. Whether it’s creative, funny, educational or promotional, having a high-resolution, on-brand cover photo will allow your page to outshine the competition.
So, if you feel you might be underutilizing your Twitter page, here are a few great cover photos to give you a little inspiration.
Your Twitter cover photo is a valuable piece of real estate and a great space for promoting current marketing campaigns. Behance cleverly put together a collage of various artists using their platform in order to draw interest and drive engagement.
Design Milk’s creative cover photo is so captivating; it’s hard to look away. The geometric shapes and lines perfectly compliment their signature milk carton logo, making for a visually appealing look and feel.
Your Twitter cover photo should essentially compel a visitor to stick around. If they can’t figure out what your company can do for them in under a second, you risk them moving on to someone who can. Using Twitter’s precious real estate, Animoto does a great job communicating exactly what they do, right away.
Straightforward and to-the-point, Steve Renner, CEO of Acesse, entrepreneur, marketing leader, and motivational speaker (part-time blues musician and parent) knows marketing. The eye-catching color and sleek lines draw you immediately in, begging to know more about what Renner can do for you.
Although Basecamp doesn’t a have a product to showcase through photos, they use a collection of icons to portray what the company does. The checkmarks, conversation bubbles, and to-do lists all lead to a single theme: productivity.
After rebranding earlier this year, Uber wanted their cover photo to celebrate two main things: technology and the cities they serve. Their cover photo is sleek, modern, and a real visual reflection of both core values.
This peer-to-peer ecommerce site for handmade and vintage goods smartly employed an artsy collage of images to represent their DIY roots. Not only does the display of colors pop out to the visitor, they are consistent with each change of season.
Starbucks’ eye catching, high-quality graphic resonates with loyal customers. No only is it playful, it’s only seriously enticing—showcasing a variety of their most delicious products.
The perfectly polished look of Apartment Therapy would grab anyone’s attention. Right away, you know what to expect—cool décor for your apartment, and with such catchy description as, “Saving the world, one room at a time,” visitor’s are bound to feel more than welcome to stick around.
Taco Bell knows you can’t resist their Crunchy Taco Supreme, so why not put it smack dab in the middle of their cover photo? Consistency is key in their marketing scheme, making sure they rock the same photo on every one of their social media platforms, including Facebook, Instagram, Pinterest, and SnapChat.
Sporty and fresh is what you can always expect from Nike and their Twitter cover photo does not fail to meet our expectations. Sometimes a simple photo is all you need to evoke an inner need for speed and adventure.
This mountain equipment company knows their customers inside and out. Their rugged, lifestyle photo perfectly parallels the company’s line and aesthetic. Their cover photo invokes a feeling of happiness you can only get camping with the right gear and inspiration.
Right out of Portland, Oregon, this brand knows what their customers/fans want to see; breathtaking views. Accompanying their cute, playful logo is a majestic picture of a mountain top. Not only do you want to immediately go there, but you want to make sure you’re fully equipped with what they describe in their profile as, “The World’s Highest Standard of Stuff.”
Welcome to Wallpaper, the “global authority on design,” and they know it. Their clever, artsy photo displaying multiple clones of the same person wearing various stages of the moon would wow any visitor. It’s clean, stylish and on par with their bold claims. No wonder they have 1.39 million followers and growing.
Since 1980, the Creative Review’s marketing strategy has been evolving and adapting right along with the best of them. Lovely in shape and color, their Twitter cover photo expresses a timelessness so few have achieved. It’s bold, progressive, and unique—a seriously deadly combination, to competitors that is.
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