In the past, marketing was usually tedious, repetitious, and painstaking. Working form the top down, brands had to make sure their plans were on scale to how many consumers were reached before resonated with enough buyers.
In today’s modern world, people are connected. With information at their fingertips, they can do their research, review products, and share sources openly. This post-interruption world has created a new way for marketers to engage with people from the bottom-up. Although this method has worked for some brands and businesses (musicians building support one fan at a time, politicians garnering votes door-to-door), it’s at an all time high as of yet.
As social technology continues to effect consumer behavior and data, every company will need to up the ante on their ability to communicate with personal networks online. In order to win, brands will have to apply this method turning consumers into valuable assets that support them from the bottom-up.
Smart marketers will know that good marketing is built on a foundation of sales, advertising, copywriting, and relationship building. Here are a few words of wisdom, from the top marketers in history. In order to grow your brand, it would be wise for you to listen:
Mary Kay Ash
“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important’. Not only will you succeed in sales, you will succeed in life.”
Blake in Glengarry Glen Ross
“You drove a Hyundai to get here. I drove an eighty-thousand dollar BMW. THAT’S my name. And your name is you’re wanting. You can’t play in the man’s game, you can’t close them – go home and tell your wife your troubles. Because only one thing counts in this life: Get them to sign on the line which is dotted. You hear me you? A-B-C. A-Always, B-Be, C-Closing. Always be closing. ALWAYS BE CLOSING.”
John Caples
“To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language. No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want.”
Dale Carnegie
“When dealing with people, remember you are not dealing with creatures of logic, but with creatures bristling with prejudice and motivated by pride and vanity.”
Malcolm McLaren
“I always feel more comfortable in chaotic surroundings. I don’t know why that is. I think order is dull. There is something about this kind of desire for order, particularly in Anglo Saxon cultures, that drive out this ability for the streets to become a really exotic, amorphous, chaotic, organic place where ideas can, basically, develop.”
Walt Disney
“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”
Paul Maritz
“The Internet’s third generation is on its way. The drivers will be business-to-business communication, minimizing the total cost of ownership, and making it much easier for all customers to build a robust business presence online.”
Charles Ponzi
“Even if they never got anything for it, it was cheap at that price. Without malice aforethought I had given them the best show that was ever staged in their territory since the landing of the Pilgrims! It was easily worth fifteen million bucks to watch me put the thing over.”
Mary Frances Gerety
“Sentiment is essential to your advertising, as it is to your product for the emotional connotation of the diamond is the one competitive advantage which no other product can claim or dispute.”
Sophia Amoruso
“Abandon anything about your life and habits that might be holding you back. Learn to create your own opportunities. Know that there is no finish line; fortune favors action. Race balls-out toward the extraordinary life that you’ve always dreamed of, or still haven’t had time to dream up. And prepare to have a hell of a lot of fun along the way.”
Lena Dunham
“Soon you’ll find yourself in more and more situations you don’t want to run from. At work you’ll realise that you’ve spent the entire day in your body, really in it, not imagining what you look like to the people who surround you but just being who you are. You are a tool being put to its proper use. That changes a lot of things.”
Beyoncé Knowles
“Harness your haters.”
Helen Gurley Brown
“There is no way to succeed and have the lovely spoils—money, recognition, deep satisfaction in your work—except to put in the hours, do the drudgery. If you give, you get. If you work hard, the hard work rewards you.”
Estée Lauder
“Persistence. It’s that certain little spirit that compels you to continue just when you’re at your most tired. It’s that quality that forces you to persevere, find the route around the stone wall. It’s the immovable stubbornness that will not allow you to cave in when everyone says give up.”
Tina Fey
“People are going to try to trick you. To make you feel that you are in competition with one another. “You’re up for a promotion. If they go for a woman, it’ll be between you and Barbara.” Don’t be fooled. You’re not in competition with other women. You’re in competition with everyone.”
Seth Godin
“Perhaps your challenge isn’t finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.”
Charlyne Yi
“Collaboration is just about finding people who are better than you at certain things and combining your powers. Like, if I’m not the strongest at playing piano, I’ll work with someone who’s really good at it and we’ll combine both our brains to write a song.”
Ann Handley
“When we say to be authentic, we mean you should make it clear that your stuff has the stamp of an actual person or actual people and that that person or those people have the qualities (a point of view, a personality, a sense of enthusiasm for the subject, and suitability to your audience) that make for a compelling approach to content as a solid foundation for the start of your relationship with your audience.”
Creflo Dollar
“The process of change is made up of subtraction and addition. Taking something off and then puttin something on.”
Helen Lansdowne
“Sex sells.”
Steve Jobs
“Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them..”
Steve Renner
“It’s not just about making money, it about making a difference in peoples lives.”
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