Thursday, July 20, 2017

Become a Master of Public Speaking


Public speaking becomes part of daily life when you run a successful business. Whether you are addressing employees, pitching a new product, being paid to speak at an event, or even recording a video of yourself; speaking to a crowd can be daunting, no matter how much experience you have. There are ways to improve your public speaking skills, and practice is important, but there’s more to public speaking than just rehearsing and memorizing. Want to get better at public speaking? Use these tips and see how your speeches improve.
Movement and Posture
Body language often says more than speech can. Used correctly, body language can punctuate your speech and portray expertise. If you are speaking at a podium, some of the rules will be different than they would be for a speaker without, but the most important guidelines are the same.
  • Stand up straight (this will not only how improve you look, but how you speak as well).
  • Avoid making any wild gestures; but don’t be afraid to use your hands to emphasize where it feels natural.
  • If you are using a podium don’t lean on it, and if you aren’t, don’t just stand still. Shift your weight, walk around (sparingly), and use the space you have. Be mindful and keep your movements natural and deliberate.
Avoid Technical Jargon (Keep It Simple)
You are the expert on your topic, and though your audience may be familiar, they are here to listen to you and glean your knowledge. Avoid terms that are too technical, but don’t speak down to your audience. The key to a successful speech is taking information that is high level, and sharing it in a way that can reach the general public’s understanding.
Embrace Stress
It’s perfectly fine to be nervous. Public speaking isn’t something that comes naturally to many. In fact, it’s cited as one of the top fears for Americans. Stress and anxiety can be difficult to overcome, but the extra energy you have coming from a place of panic can easily be used to get excited and bring energy to your presentation. You have the power to reinterpret the signs of nervousness and change them into excitement.
Be Thoughtful With Facts
Even if you are an expert on what you will be speaking about, when planning to do an extended presentation you will have done some research into your topic. Make sure the facts you are saying are truthful, stated in a way that is clear and easy to understand, and remember to cite your sources. Giving credit where credit is due will not only keep you from plagiarism, but expand your personal credibility as well.
Avoid Upspeak
Generally a trend associated with female speakers, all speakers should try to avoid upspeak, or the tendency of vocally ending a sentence or word on a higher pitch than the rest of the sentence. This can make your statements come across as questions, which can break down your credibility. This video shows an example of upspeak (in this example it is called uptalk), versus speaking without it.

Reiterate Your Main Point
Your speech is about a certain topic, so the obvious first step is to state your main point. What may not be so obvious is the idea of revisiting that main point and restating it at the end of your speech. And if there are questions afterwards, come back to that main point again before completely wrapping up.  This leaves your audience with a clear understanding of what you are trying to say to them, and allows them to recall each point you brought up within the right context.
Slow Down
Don’t rush. Speak at an easy conversational level that gets your information across without speeding through and confusing your audience. It is easy to get wrapped up in excitement, but take a deep breath and make sure your words are clear, deliberate, and spoken at a level (of both speed and volume) that isn’t overwhelming for your listeners.
Build Drama
Pauses build anticipation and tension. Building drama and suspense keeps your listeners engaged in what you are saying. Pausing where it feels natural also allows you to catch your breath, figure out what to say next and get organized. It‘s unnatural to talk without any breaks, so to calm yourself down and also to make your speech seem effortless; as well as interesting and well thought out; a correctly timed pause is an excellent tool.
The best way to learn is to do, so go out and speak. Try out these tips and see how your audience responds to what you are saying. Who knows? You may even start to enjoy your presentations now!
  Like this post? Read more at http://steverenner.com/blog-2/

Wednesday, July 12, 2017

Why Email Marketing Shouldn’t Be Forgotten


Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing you can grow your business easily. Not convinced? Check out these reasons why email marketing should be a part of your marketing and sales strategies.
Mobile
Email can be accessed in a number of ways, and with at least half of US cellphone users accessing their email on their phones along with the ability for email to be accessed on tablets and other mobile devices, email can reach customers on a much larger scale that incurs less cost than SMS marketing.
Coupons and Bargain Hunters
Sending special offers and coupons to customers through email can cause a hesitant buyer to go through with a purchase. Driving engagement with customers is one of the most effective ways that email drives sales. Free shipping, and “buy one, get one” offers are shown to be the most attractive to customers, and with these offers you can increase conversion even within time constraints.
Versatility
Because email marketing is such a customizable marketing tool, it is extremely easy to not only use it for multiple purposes but also to combine it with the rest of your marketing tactics. Creating an integrated marketing strategy with email is one of the easiest ways to maintain the strength of your marketing efforts.
Investment
A recent study found that 85% of US retailers consider email marketing one of the most effective ways to reach customers. With the ability to reach gigantic numbers of customers for a very low price, matched with the effectiveness of this tactic, it’s no wonder that businesses feel that email marketing is worth so much. If doing email blitzes on your own sounds daunting, there are many tools that you can use to develop a highly effective email campaign. These are some of the top resources on the market.
  1. MailChimp
  2. Constant Contact
  3. HubSpot
How have you used email marketing to grow your business? Do you have tools to make it easier? Let me know in comments!
  Like this post? Read more at http://steverenner.com/blog-2/