Since the beginning of the internet, email has been one of the top ways we communicate. Regardless of the inception of chat apps, texting, and social media, email usage consistently grows each year. Despite these statistics, email marketing isn’t the main focus of many businesses, which is a shame for many reasons. With email marketing you can grow your business easily. Not convinced? Check out these reasons why email marketing should be a part of your marketing and sales strategies.
Mobile
Email can be accessed in a number of ways, and with at least half of US cellphone users accessing their email on their phones along with the ability for email to be accessed on tablets and other mobile devices, email can reach customers on a much larger scale that incurs less cost than SMS marketing.
Coupons and Bargain Hunters
Sending special offers and coupons to customers through email can cause a hesitant buyer to go through with a purchase. Driving engagement with customers is one of the most effective ways that email drives sales. Free shipping, and “buy one, get one” offers are shown to be the most attractive to customers, and with these offers you can increase conversion even within time constraints.
Versatility
Because email marketing is such a customizable marketing tool, it is extremely easy to not only use it for multiple purposes but also to combine it with the rest of your marketing tactics. Creating an integrated marketing strategy with email is one of the easiest ways to maintain the strength of your marketing efforts.
Investment
A recent study found that 85% of US retailers consider email marketing one of the most effective ways to reach customers. With the ability to reach gigantic numbers of customers for a very low price, matched with the effectiveness of this tactic, it’s no wonder that businesses feel that email marketing is worth so much. If doing email blitzes on your own sounds daunting, there are many tools that you can use to develop a highly effective email campaign. These are some of the top resources on the market.
How have you used email marketing to grow your business? Do you have tools to make it easier? Let me know in comments!
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