In the News: Instagram

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future projects on the horizon.

Instagram was created in 2010 with a focus on image composition and photography, which is why filters and lenses have become so popular. The app was acquired by Facebook in 2012 and has since continued to see exponential growth, with the platform now boasting over a billion users.

The expansion of the user base may, however, be a large part of Krieger and Systrom’s decision to depart the platform. There were reports of tension between the founders of Facebook and Instagram over what the outlook and future of the app would be, one of the more in-depth reports came around the launch of “Instagram Stories” from Bloomberg, which you can read here.

Between Stories and other tensions surrounding the vision for Instagram in a Facebook world and the backlash Facebook continues to suffer from after it was found that user information was misused, it will be interesting to see what changes may come to Instagram after the departure of its founding fathers.

eCommerce and advertising may become a bigger focus for the photo-sharing app, as well as a push for live sharing in order to go head-to-head with competitor SnapChat. Regardless, marketers and users will be sure to keep their eyes on Instagram to see changes roll out.

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TED Talks for Sales Professionals

TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however,  is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, and by implementing a few of their points, you could be on your way to improving your sales goals and strategies.

Eddie Obeng: Smart Failure for a Fast-Changing World

Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!

Dan Pink: The Puzzle of Motivation

Shonda Rhimes: My Year of Saying Yes to Everything

Lera Boroditsky: How Language Shapes the Way We Think

Kelly McGonigal: How to Make Stress Your Friend

Sheena Iyengar: How to Make Choosing Easier

John Doerr: Why The Secret to Success is Setting the Right Goals

Leticia Gasca: Don’t Fail Fast– Fail Mindfully

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Tech Radar- The Best Cryptocurrency Wallets

Cryptocurrency can’t just be stored in your pocketbook, which is why having a cryptocurrency wallet is important for those mining or buying Bitcoin, Ethereum, Litecoin and more. There are four types of crypto wallets: hardware, software, mobile, and web.

For security’s sake, hardware and software wallets are generally more secure, mostly because if a mobile or web wallet provider is hacked, your key can be stolen, allowing cybercriminals to also steal your cryptocurrency funds.

So how do you choose? There is no simple answer besides choose what works best for you and your cryptocurrency goals and needs, but these are some top-notch choices for hardware and software wallets.

HARDWARE

Trezor

Trezor has two wallets available that have robust functionality for secure cryptocurrency storage, the Trezor One and the Trezor Model T.  The Trezor One is really great for novices in the crypto world, and at $104 it’s a solid basic wallet that boasts data encryption, a personal recovery seed and highly secure storage for keys, coins, and passwords.

Ledger

Ledger offers two of the most secure wallets available, the Ledger Blue and the Ledger Nano S.

These wallets are simple, safe, and highly secured so you can access your bitcoin from anywhere safely.

KeepKey

See this video to see how KeepKey works:

BitBox

Plug BitBox into your computer to securely store, spend and receive cryptocurrency, including Ethereum, Bitcoin and Litecoin. The simple design is made with a dual chip design and crafted from the same material as bulletproof glass.

SOFTWARE

Electrum

Electrum is one of the most popular Crypto wallets, and for good reason. It’s free, reliable, simple to learn and use and very secure. Electrum encrypts your keys and stores them on your computer and then enables two-factor authentication. This software is faster and less bulky than many others, so it’s understandably a popular choice in the Crypto community

Exodus

Exodus is more than a crypto wallet, it is also a crypto exchange and portfolio service, so you can store, manage and trade all in one place. All of your data is encrypted so your funds are securely stored.

Jaxx

Jaxx was started by one of the co-founders of Ethereum with the idea that users shouldn’t be tied only to one type of cryptocurrency or crypto wallet. Essentially, Jaxx provides their users with a Masterseed that can be used to manage all the private keys for your blockchain based assets and lets you access them on any other wallet or software. Jaxx is also equipped with a Blockchain Interface so you can convert digital assets to other cryptocurrencies.

Copay

Copay is an open source, multisig wallet, which means you can create your own version of the Copay wallet as well as share your crypto funds with a group. Shared-funds wallets are one of the most secure ways to prevent fraud and send cryptocurrency because your entire group needs to approve the transaction, similar to how each transaction of a cryptocurrency on a blockchain is verified.

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Tech Radar: Blockchain Explained

Blockchain is the building block and underlying technology for cryptocurrency and other digital properties. Blockchain technology allows for the secure transactions and decentralization of these digital currencies and properties, as every transaction is recorded into a ledger or database that is publicized. How does this technology work? Let’s begin with the basics.

The Components of a Blockchain

1. The Record- all recorded information about a digital transaction
2. The Block- a collection of records
3. The Chain- All the blocks linked together

So let’s say you have 100 cryptocurrency coins. You can either keep those coins in your cryptocurrency wallet, or you can sell them for a monetary amount, based upon what those coins are worth (usually a supply and demand based number).

If you sell five of those 100 coins, for say, $250, that trade will be listed in a record with all of it’s associated details, including a cryptographic signature unique to that transaction, as well as a timestamp.

This record and all of its transaction details will be sent throughout the computer network associated with that specific cryptocurrency. The network will then cross-reference each copy of the database to ensure that transaction’s validity.

Once the network has proved validity, miners of the cryptocurrency add it to a block. Every block has an associated code called a hash that is completely unique on one side, and half of the previous block’s is on the other side, which allows those related blocks to link together forming the blockchain. These blocks are placed permanently, in chronological order.

Now that the chain is formed, your transaction is complete and you have sold your five cryptocurrency coins in exchange for $250.

The reach and potential of blockchain technology are difficult to estimate, but the ways in which these developments have the capacity to impact sales, marketing and business as a whole are innumerable. What do you wish you knew more about in the blockchain ecosystem?

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Engagement Insights For Facebook Business Pages

In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages of the top 20,000 brands on Facebook, and this is what they found.

Page Engagement has dropped

It was broadly assumed that with the algorithmic changes there would be a decrease in brand engagement, but the amount of decline was up in the air. Now, after the changes, Buffer’s study discovered that engagement on brand pages has dropped over 50%, with post engagement falling nearly two-thirds from where it had been previously.

Page types hit with a drop in engagement

The study ranked ten-page categories to determine which type of page was hit with the largest engagement drop. Artist Pages were found to be affected the most with a 70.6% drop in engagement, and retail Pages were affected the least with less than a 50% drop.

Pictures not video content

There has been a huge push for video content, and Facebook is leading the charge on that with a focus on live video and original content streaming (both live and pre-recorded) through Facebook (Watch, IGTV); but this study found that the content that received the highest engagement was not video, but images. Despite that, interaction for all content types is down, with an over 63% drop in average per post engagement.

Post volume to combat decreased engagement

In the last year, the analyzed Pages have posted more content with posts per quarter up to 8.1 million from 6.5 million, which is a 24% increase. Quantity vs quality is still a hot debate, but there is a sweet spot for getting noticed.

How many times to post in a day

In that same vein, there are findings related to how frequently pages post and the following per post engagement as well as overall page engagement. The study found that Pages posting less than one time a day have the highest per-post engagement, but also have the lowest overall engagement. The optimal number of posts for longterm overall Page engagement was found to be right around 5 posts per day. This is not an end all be all strategy, but might be a good thing to try if you are looking to boost long-term metrics.

Learn more about what the analysis uncovered and read the full study here.

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IOT Products To Feel Like You’re Living in 3017

The Internet of Things is a fast-growing market that is creating high powered products that can do everything from managing household tasks to enhancing your marketing strategy.

It is predicted that the IoT market will grow from 15.4 billion devices in 2015 to 30.7 billion devices in 2020 and 75.4 billion in 2025, according to IHS Technology’s report “IoT platforms: enabling the Internet of Things”. These are some of the most futuristic IoT products for a life that Marty McFly would be in awe of.

June Oven

The June Oven calls itself seven appliances in one. The June Oven functions as a convection oven, slow cooker, dehydrator, air fryer, broiler, warming drawer and toaster oven. It comes with a list of over 100 one tap cooking programs for quick and easy cooking. With a mobile app that you can use to turn on the oven, watch live video of your food cooking, and check food temperature, the June Oven is a one-stop shop for futuristic cooking.

CUJO AI

Cujo is an IoT company that gives you a smart firewall to protect your home or business to secure all smart devices and protect them from outside threats, including hackers. Using AI, Cujo is able to personalize the security for each connected device in your network. View your personal analytics, set filters, limits, and alerts so you can stay on top of how your networks functions.

Eight

Eight specializes in smart sleep. Eight’s smart mattresses offer a personalized option to build your most comfortable bed and all are built with technology that can track your sleep patterns, set alarms, and have smart temperature controls to keep you cool or warm. If you already own a mattress you love, Eight also sells a sensor layer that can fit over any mattress that boasts those same features.

Click and Grow

If you’re trying to grow an indoor garden to start growing your own fresh herbs and produce, or if you’re simply trying to combat a lack of a green thumb, the Click and Grow Smart Gardens are a great way to move towards a fresh, sustainable and easy way to garden. Built with NASA developed Smart Soil to ensure the ideal oxygen, nutrient and water configurations and a modular LED lamp arm for a perfectly controlled environment, the perfect garden is only a click away.

Coros Omni Bike Helmet

Enhance your bike ride with a smart helmet that allows you to listen to music, make phone calls, and access audio navigation without blocking out the noise of the outside world that is imperative to your safety. With automatic  LED safety lights and an emergency sensor that alerts your emergency contacts in the case of a collision, your rides have never been safer or more high tech.

ProGlove’s Smart Glove

This glove designed for industrial workers allows for real-time haptic and visual feedback, gesture sensing, and wireless connectivity. Designed to withstand the requirements for safety in industrial conditions, the gloves are also equipped with a barcode scanner for quality control on the floor and assembly line tracking.

Kohler Verdera Smart Mirror

The Verdera Smart Mirror is the first lighted mirror available to consumers with Amazon Alexa embedded. Control other smart Kohler products by voice or with the Kohler Konnect app, as well as access the full functionality of the Amazon Echo; from traffic reports to weather updates, shopping and playing music. With an adjustable voice controlled LED lighting, you’ll ensure that you always look your best. This smart mirror also has built-in motion-activated night lights for easy navigation in the dark.  

Amazon Dash Buttons

Amazon has been pushing their Dash Buttons for a couple years now, but the technology doesn’t get any less enticing. With buttons that connect to your wifi network and link to Amazon’s app, you can simply push the button to order more of the things you need, with a dash button for almost everything, including laundry detergent, paper products, dish soap, batteries, and groceries.

GM’s Marketplace

This in-vehicle commerce platform is the first of its kind. With Marketplace, drivers of GM vehicles can complete errands in a truly efficient manner. Make dinner reservations, find the nearest gas station, order and pay for a coffee and more, without hassle, right from the car’s touchscreen.

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Need to Know: eSports is Poised to be a Billion Dollar Industry

The eSports market is growing at an unsubstantiated rate, set to be an industry valued at more than a billion dollars in the next three years (in 2016, eSports was valued by Goldman Sachs at $500 million, and the market is expected to grow by 22% annually).

There has been a recent boom in commercial opportunities in the eSports industry, from merchandise to sponsorships to acquisitions of teams and leagues by networks, other gaming leagues, and team owners. This includes the new phenomena of having eSports matches being broadcast to sports networks, namely ESPN. The first night of the Overwatch grand finals was the first esports competition to be broadcast live on primetime television on July 27.

This is not the first eSports tournament to ever be played on an ESPN network, but this new broadcasting agreement does show a turn in the eSports world to a commitment for regular broadcasting eSPorts coverage on TV and digital platforms.

With the growth of streaming services like Twitch and the lucrative careers it has offered some of it’s more well-known streamers, like Ninja, Dr. DisRespect, Shroud, and others, eSports and video game viewership have been hotly discussed topics in the sports and entertainment world.

There is certainly a market for these streaming services, and if the primetime pickup of esports tournaments continues to grow, there may just be a space for those streamers that are not necessarily playing in tournaments.

The advertising and sponsorship community should be prepared for this, as the chances for these events to become as big as the Super Bowl may be just around the corner. Only time will tell if this will stay a consistent market, but we should all be ready to see a huge mainstream boom in the understanding of the potential that eSports have as a cultural staple and an economic opportunity.  

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SEO vs Social Media Marketing

When you’re trying to increase your web traffic you may be wondering which is better for growing your traffic organically, social media marketing (SMM) or Search Engine Optimization (SEO). Is one better than the other? Both methods are continually changing and evolving, so the answer can’t really be gleaned simply.

Long story short, SEO and SMM are able to be successful on their own, but when used together have the potential to have the most influence on traffic. Essentially, by sharing content to your social media channels you should be driving traffic to your site.

Throughout the last few years, there has been an exponential growth of social media pages (Facebook and Twitter primarily) in the top 100 on Google.  An article by PrimeView states, “…SMM blogs should be receiving the majority of their visitors from social media channels, as it is their area of expertise …SMM-focused blogs perform better in organic search than SEO-focused blogs. The high levels of engagement SMM blogs receive from social media allow them to get more backlinks and referral traffic, which, in turn, helps them rank higher organically.”

This goes against Google’s stance that rank and social media presence are not correlated, showing that links with more social engagement can lead to a higher ranking. This does not mean, however, that more social activity is a way to “hack” your SEO, in fact, pushing too much low-value content on your followers can annoy them, leading to followers ignoring your posts or even unfollowing you.

So, as important as it is to post consistently, again we find that quality over quantity is key to adding value to the content you’re publishing, and key to getting post engagements and therefore improved SEO. With that, make a note that SEO should not be the focus of your social strategy and that content is still king for getting you ranked, as quality is the number one factor for Google rank.

When trying to grow your site traffic and developing content for SMM, it is crucial to put the work into placing keywords and links correctly so that your content will garner more backlinks and get more referral traffic from your social media followers. SEO appeals to an algorithm, but SMM appeals to people, so to really harness the power of both you must understand how these two key components to your marketing strategy are almost complete opposites, but yet interdependent. Content that is high ranking will bring in more search traffic, and by the nature of how the world of social media works, this search traffic will drive shares, comments and follows on your social channels.

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Everything You Need to Know About iOS 12

iPhone users are getting excited for the impending release of the iOS 12 update. iOS 12 is not a huge departure from iOS 11, but it does include many new features that can change how you use your iPhone. Most people will have access to it in September, but you can download the pre-release software now to see some of these changes.

Notifications

iPhone notifications have been a point of contention for some time because they would show up individually rather than grouped by the source. With iOS 12, notifications will now be grouped together by app and by topic, making it easier to dismiss notifications from the dock.

Memoji

The iPhone X introduced animojis, but this goes a step beyond. Now you can create a personalized and animated emoji of yourself. (Think Samsung’s AR emoji) This feature is only available to iPhone X users.

Facetime

Facetime will now support calls with up to 32 participants. This is a lot of people to keep track of, but one feature that may help is that the tile of whoever is talking will be the biggest on your screen.

Speed boosts for older phones

iOS 12 will improve the speed of older models of iPhone (like the iPhone 6+) for keyboard opening, camera opening and app launching.

Siri

Siri, though still not the most highly intelligent personal assistant available on the market, is getting smarter, and now allows for customizations to create series’ of actions when you say a specific command. Read more here to see how it works.

CarPlay customization

If your car supports CarPlay, you can now choose between Google Maps and Waze for navigation, rather than just having to use Apple Maps.

Apple Books

Previously known as iBooks, the Apple reading platform has gotten a facelift and has been renamed  Apple Books.

Animoji additions

Still exclusive to the iPhone X, iOS will introduce more options for Animojis including the T-Rex, koala, tiger, and ghost.

Do Not Disturb at Bedtime

This feature turns off notifications at night so that you can answer a call or check the time without notifications popping up and interrupting your nighttime relaxation and sleep.

Screen Time

A new set of tools called Screen Time tracks your usage and allows you to set time limits for different apps, schedule breaks from screens, and see how much time you’re spending on your phone or iPad.

iMessage changes

In iMessage, you will now be able to add stickers and filters along with other added actions to make messaging more interactive.

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Marketing Tips: Keyword Research and Planning For Improved SEO

If you’re looking to improve your SEO and haven’t done much research into keyword planning, you might not realize how important it really is. Knowing how to use and find the right keywords is arguably the most important skill a marketer can hone when it comes to search effectiveness. The start of effective SEO comes from a well-built keyword map or keyword plan.

What is keyword mapping?

“Keyword mapping is the process of assigning or mapping keywords to specific pages on a website based on keyword research. Based on your mapping process you are able to then make specific on-page SEO recommendations to help make the page more relevant to the mapped keywords.” Says Adam Bate of SEO Brothers.

How to start keyword planning

Step One: Research

Put together a list of all of the words you might want your business to appear when someone searches that word. It would be nearly impossible to achieve getting your business to rank on the first page of search results for every word you choose but here you can shoot for the stars.

Tools like Moz, SEMrush and the Google keyword planner can help you expand your list and include faceted keywords you may not have initially thought of.

Step Two: Filter

Work on removing any duplicated words, as well as any that you know for a fact you won’t rank for (taking out branded terms from competitors is usually a good starting point).

Now set your keywords into sets: Priority, Secondary, and Other Terms.

1. Priority terms: Should be keywords you want to appear for right away. They need to imply that you have the answer to a question or the ability to fulfill a need; be a high volume keyword that is worth the investment, and need to be related to current and upcoming (near-future) business.
2. Secondary terms: These will come into play later on, once priority keywords are locked into optimized pages that are query-responsive. These should be keywords that relate to your site, have a decent volume and imply questions you don’t have the expertise to answer.
3. Other terms: You’ll ignore these for now, and note why you may or may not want to re-evaluate these keywords later on

Step Three: Map keywords to pages

The first thing to do when mapping is to scrape Google for your keywords and current rank. You don’t have to do this, but generally, it is useful to be able to keep things simple, rather than to manually map each page, regardless of how Google feels about scraping and rank tracking (the general consensus is not incredibly positive). Now you need to ensure that the content on the page that the clickthrough directs to actually answers what is being searched for. Sometimes your map will work perfectly, and other times, Google gets it totally wrong, so remapping is necessary to close the gap. You’ll go through this same process when you’re working with mapping URLs, starting new pages, as well as when optimizing content and existing pages.

Keyword planning is a big job, but when done right can get you noticed and moved up in the ranks of the SEO world. For a more in-depth walkthrough of keyword mapping for SEO and content creation, see this blog post from Moz that will give you a map to mapping.  

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How To Create a Business Plan

Starting a business is an exciting thing, and if done right, can be life-changing. But there are key steps that must be taken in order to give your potential business the best chance for success. At the top of this list is having a business plan.

What is a business plan?

Hubspot’s definition of a business plan is as follows: “A business plan is a living document that maps out the details of your business. It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you’ll need, what your financial projections are, and which permits, leases, and other documentation will be required.”

Essentially, a business plan shows if your idea is worth putting in the continued effort to make it flourish. You are forced to look at the big picture and explain every detail that defines your holistic view.

Making a business plan

Building a  business plan may seem like an unwieldy task, but it doesn’t have to be. Keep it short and simple, as too much information or minute detail could confuse or distract anyone reading the plan such as shareholders, investors or any others involved in the inception of your business. The plan should also have a certain amount of flexibility built into it, and be able to grow and evolve as the vision for your business does. Finally, you’ll want to really dig into what makes your idea for a business unique within your space. Being able to stand out from a crown is a major prerequisite when starting a business.

Now you’re ready to put everything together and write your very own business plan. These templates organized by INC. are a great place to start and will help you organize all of the information you will need to present.

To fill out these templates, you’ll need to be ready with these sections of information:

1. An executive summary
2. A company description and business model
3. A market analysis
4. A description of your products and/or services
5. Outlines of operation and management roles
6. A basic sales and marketing strategy
7. A financial plan that includes costs, funding and profit/revenue projections
8. A summary of the above information

With that, you’re all set to start pitching your business and moving onto other tasks like choosing and registering a name, determining your legal structure and getting ready for a successful launch.

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How To Make Your Content Shareable

Anyone that works in marketing knows that shares on a post are a key component of determining its success;  shares organically generate attention, increase your reach and create an environment that is open for more likes. In a sort of domino effect,  a shared blog or social media post will be shared by one person, then another, and another yet after that continually. This sharing community can help build brand awareness organically, and all you have to do is create content that your audience wants to share.

To do this you must answer these questions: Who is your audience? Who is their audience? What type of content is being shared in this environment? Who do these audiences follow? Once you have the answers, you can begin to generate relevant content that your audience will want to share with theirs. Take some of the following points into consideration when creating content:

TITLE

There are mountains of digital content available. Close to two million blog posts are written every day. Social media user numbers are increasing every day. Writers and social media users are constantly creating, sharing and liking content. It’s a climb to get your content noticed. A key to getting noticed is having an eye-catching title. To do this, start small. Have your general topic flushed out. From that topic, you can come up with a few more specific title options. These titles can also act as a guide so that your blog post can move in a more specific direction.

Now cut apart those titles to build out the title you’ll use. Test titles with bold, strong language against more conservative and direct titles, and compare. Choose a title that works for you, your content and your audience.

SEO

SEO is important to get initial traction. But trying too hard to optimize can make your titles and posts sound awkward and often robotic (also, Google doesn’t reward over optimization, and in some cases punishes it by ranking your posts lower). Remember, many potential readers are scanning titles, so in order to get them to take the next step and click-through to the full article, the title needs to be short, succinct, and specific. Keywords work better in searches when they’re placed at the beginning of a title. To include keywords that will work in your titles and posts, do a little research on your potential customer base: What are they searching for? What problems do they have and how can you solve them? Use keywords that prove your expertise and are relevant to your content.

VISUALS

It takes more than an exciting title and hook for a post to be truly shareable. Images, infographics, videos, charts and block quotes can shake up a text-based post. Deliver content that offers solutions to your readers’ problems in a creative way that can lead to shares and valuable comments.

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