Showing posts with label movies. Show all posts
Showing posts with label movies. Show all posts

Thursday, March 15, 2018

Event Profile: SXSW 2018


South by Southwest (SXSW) in Austin, Texas has become a cultural mecca for music and film buffs, as well as a place for hosting interactive events that cover a range of topics from everything new in technology, to entertainment and advertising. There is always a huge amount of news coming from this week-long event, so here is a breakdown of what we’ve seen so far.


SXSW Trust Barometer

Every year, festival attendees are polled for the Trust Barometer, which measures the general feelings those attending have towards technology, business, and media. The results of this year’s poll brought up interesting discussions, as there is a very low amount of trust in emerging technology, one of SXSW’s biggest draws.

Most of the distrust comes from a shift towards a need for more human elements in technological interactions, and a distrust in blockchain technology, virtual reality, and autonomous vehicles. Discussions about smaller, more personal social media platforms were held, as well as conversations about the widespread use of bots and voice assistants and how the reactions to these technologies have become more and more personal, with users sometimes treating bots as though they were chatting with another human being. There is without a doubt a need to shift to more personal communication methods and develop an understanding of how emotional attachments can tie into interacting with these responsive communication technologies.


Experiential Exhibitions: ‘Westworld’ and ‘Ready Player One’

HBO hit-show Westworld and Steven Spielberg’s ‘Ready Player One’ both partnered with creative agency Giant Spoon to bring the worlds of the screen to life for festival attendees. These immersive exhibits allow you to step into the ‘Westworld’ town of Sweetwater and the Oasis of  ‘Ready Player One’ interacting with environments, actors in character, and becoming a character yourself. Read a review of the ‘Westworld’ exhibit on Forbes and Business Insider and see a walkthrough of Sweetwater here and the ‘Ready Player One’ exhibit here.


Speeches

SXSW is focused on cultivating the creative and entrepreneurial spirit throughout the world, and each day speakers from convergence, music, technology, and film focused paths present their take on various topics. The hope is to generate meaningful conversations about the state of the world in each of SXSW’s featured verticals. Notable speakers this year include Elon Musk, Melinda Gates, Darren Aronofsky, Sadiq Khan, and Esther Perel.


SXSW ends this Saturday, so there is bound to be more excitement in the last few days of the festival. For more SXSW news and live streams of keynotes and other events, visit sxsw.com.

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Friday, June 23, 2017

Video for Social Media


Video is heralded as one of the top types of content you can post on social media. Video, when done right, increases engagement, reach and has a higher chance of going viral because of that. Video can say more than a single image or text post, so it’s no wonder that it is becoming more and more important to the everyday marketer’s strategy.

Types of Video

Interactive
Interactive video gives users the chance to participate in the narrative. With clickthrough options that give you as the viewer the option to choose your own path (think build-your-own adventure novels) these gamified videos are highly engaging, actionable, and great for demonstrating products, services, or events. Deloitte’s “Will You Fit Into Deloitte” video is a broad recruitment video that helps a viewer understand if they are suited to the company, and is an example of how interactive video can be used.
360 Degree
360 degree videos are getting their own type of fame on Facebook right now. These videos allow users to click around and explore a 360 degree view of whatever the video is about. From exploring the ocean to promote preserving coral reefs, to realtors hosting 360 degree tours of different available properties, 360 degree video can do more with less time than video has previously allowed. A great example is The Economist’s 360 degree tour of the Palau coral reefs.
Product Demo
If your business has a tangible product to sell, product demos can not only function as another type of user manual, but can also make the product more attractive to a larger audience when the viewers see it in use. This IKEA video demonstrates how to install and assemble their Maskros lamp.
Narrative
Narrative video tells a story, and usually tries to trigger an emotional response. This type of video is usually seen in commercials, used to persuade customers that a certain product or service can do what the commercial shows, for example this love story told by an Extra Gum commercial:

Live
Periscope, Facebook Live, SnapStories, Instagram Live; the list goes on and on. Live video is becoming a standard for content creation. One of the most enticing parts of live video for social media is that it is inherently social. Rather than crafting a video to perfection you are inviting the audience to see a firsthand look into what you are doing. Great from streaming events, speeches, announcements and more, live video is what many are calling the biggest content marketing trend of 2017.

Bonus: Viral Video

Going viral is a goal for any brand looking to make a splash with their content, but there is no way to predict what the next big viral sensation will be. In 2016 there were the Apple music ads with Taylor Swift and Drake, Pokemon Go and the Chewbacca Mom video. Each of these is vastly different than the others, so how can you guarantee your content will go viral? The short answer is that you can’t, but you can work to create unique and engaging content that will connect with a larger audience and increase the reach of your post. So how will your business use video for social media?
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Monday, February 27, 2017

8 Movies Every Entrepreneur Should See


Last night’s Academy Awards were full of surprises and amazing films. Movies can tell stories that are life changing, thought provoking and motivational. These are some great movies that entrepreneurs and business leaders alike will find entertaining and inspire greatness.
The Social Network (2010)
This film tells the story of the founders of Facebook and the story of how the massively popular social media site got it’s start. From the early stages of development in a dorm room at Harvard University to the fallout between Zuckerberg and his co-founder Eduardo Saverin as Facebook’s popularity rises, to the lawsuit against Zuckerberg; this film is a dramatic and relevant story, especially for Facebook users. While all of the details may not be completely accurate, it is still highly inspirational, telling a story of success despite adversity. Watching this encourages turning your ideas into a reality.
The Pursuit of Happyness (2006)
Based on the true story of Chris Gardner, a medical device salesman and his young son, this emotional and motivational film is the perfect story of success in the face of adversity. After his wife leaves him alone with his son, Chris lands a six month training internship at a brokerage firm. The job is unpaid, and the pair ends up losing their home, and having no money. The father and son duo must live in homeless shelters, sleep in train stations, and try to make up for the money they have lost, all while Chris works to gain a position at the end of his training against multiple other candidates, which he does despite every struggle he has faced. With a powerful message to never give up and work for what you want no matter how impossible it seems, this movie will motivate you to take the next step to success.
Startup.com (2001)
A documentary following two longtime friends’ journey to develop a dotcom company and get rich, Startup.com shows the struggle of Kaleil Isaza Tuzman and Tom Herman as they build their company govWorks.com. Non-committal third parties, huge competition, economic stress and lack of assets held by the company all lead to the eventual strain of the pair’s relationships with each other, and with family and friends, as well as the eventual demise of the company itself. Entrepreneurs can learn about management skills and how to work with a growing company, how important it is to manage personal and business relationships, as well as serve as a cautionary tale for how friendships can be changed when business is brought into the mix.
The Devil Wears Prada (2006)
Anne Hathaway plays an assistant clueless about fashion to a high powered and merciless fashion editor played by Meryl Streep. The characters go head to head and battle their way through the film over not only fashion, but the demands of a difficult job that end up hurting many relationships and the decision to choose between a dream job and personal fulfillment. Branding, sales, movement through the corporate system and developing a work/ life balance are all important topics you can learn about in this film.
Thank You For Smoking (2005)
Pro-Tobacco spokesperson and lobbyist Nick Naylor uses his communication skills to debunk research on the harmful side effects of tobacco. While a huge lawsuit is pending against the whole tobacco industry, Naylor struggles to make a good impression on his estranged son while staying true to what his job requires. Some bad press causes Naylor to lose his job but his son gives him the inspiration he needs to push back.  He is offered his job back, but refuses it, a wise choice; as the tobacco industry settles the lawsuit and the company that he worked for closes. With the coaching from his father, Naylor’s son wins his school’s debate competition, and Naylor finds a new industry to spin. This movie, while humorous is a great example of public relations, communication, crisis management and negotiation skills.
Joy (2015)
Jennifer Lawrence’s portrayal of Joy Mangano, the inventor of self-wringing mop the “Miracle Mop” is inspirational for anyone that is an inventor or a “market disruptor”. Joy’s less than idyllic home life leaves her to find an escape in creating things. Her creation of the Miracle Mop leads her to become a high powered woman not only in the business world, but also cements her position as the matriarch of her family. Learn how you can overcome all of your battles and find success, and change a product for the better, even if everyone else says that the original is “good enough”.
Steve Jobs (2015)
Apple founder Steve Jobs was the soul of the company and he faced many struggles while building the tech giant. This biopic starring Michael Fassbender chronicles Jobs’ life from 1984 to 1998 and three huge product launches throughout the years. The depiction of his desire for control and to have things exactly the way he wants them shows how his personal and professional lives were affected by all of his decisions.  This film takes a hard look at what happens when a single person becomes the spirit of the entire company and the struggle to keep that company relevant and successful.
Moneyball (2011)
The story of the Oakland Athletics baseball team going into the 2002 season, Brad Pitt plays general manager Billy Beane. Worried about the loss of three star players to free agency status, with a limited budget, Beane has to think quickly to get the best players for the least money. Hiring a recent Yale grad to use statistics and computers to place value on no name players that can play just like those in the big leagues is the only hope of the team, but there is pushback and a lot of doubt from other team executives. After a rough start to the season, the team begins to excel and the unconventional way of picking players receives the acknowledgment that keeps Beane at his job and puts the team in good standing. Lessons from this film include innovation and a strong commitment to your vision.  

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