Monday, October 17, 2016

Best Digital Marketing Podcasts to Subscribe to in 2016




If you’re looking for a refreshing way to improve your marketing skills, then here are 12 quickly ways to expand your marketing knowledge, absolutely free! The genius of these marketing podcasts is that they blend the actionable advice you need to be better at your job, along with some nice sound production and enjoyable banter.
You can listen to them anywhere. Listen to them as you’re hitting the elliptical, cooking, playing Mine craft, knitting, cleaning, taking a stroll into the Aokigahara forest, getting ready for bed, getting ready for work, coloring, painting, shopping online, roaming around, sitting on a plane, driving to work, driving home, sitting on a beach, making a pillow owl, cleaning your slow cooker, organizing the fridge, baking a cake, vacuuming the carpet, learning origami, painting your nails, packing school lunches, cleaning your juicer, sorting the laundry, etc.
So, without further ado, here are the best marketing podcasts (in no particular order):
  1. #AskGaryVee
This one is a little bit different in both content and format. The brainchild of self-described marketing hustler Gary Vaynerchuck, #AskGaryVee is a podcast that’s not actually a podcast. Rather, it’s a YouTube show that has been repurposed into a podcast, which is pretty clever. Gary spends 15 to 30 minutes intensely answering your marketing questions. Have a question you need answered? Simply tweet him with #AskGaryVee and you may be on the next show!
  1. Social Media Marketing Happy Hour
Aimed at entrepreneurs of all types, this 15-minute podcast (usually) comes out five days a week and will give you the inside info on how to leverage social media marketing sites like Facebook, Twitter, Instagram and more from the social experts at Happy Hour Hangouts. If you like professionally produced, banter-style podcasts, give this one a listen.
  1. On The Media
Coming at you from WNYC, On The Media is a podcast on the next level. Since 2001, it has been one of NPR’s fastest growing programs, heard on more than 300 public radio stations. You can expect creative interview transitions as the podcast “casts an incisive eye on fluctuations in the marketplace of ideas.” If you’ve gotten a little bit bored of marketing-only podcasts, listen to this one as a breath of fresh air, and then dive right back in.
  1. HBR IdeaCast
When you think of the Harvard Business Review, the first thing that comes to mind probably isn’t podcasting, but it’s actually on the cutting edge of media production. Host Sarah Green Carmichael sounds like your favorite NPR hosts, and she doesn’t beat around the bush, she goes straight into the interview. Expect experts ranging from professors to CEOs. As you can imagine, episode topics will center on many topics including marketing, aerospace and design. Look for their condensed episodes in the HBR print issue each month.
  1. Louder Than Words
Louder Than Words is a podcast that wants you to be more successful at your craft. Focusing on creative leaders, the show tries to get to the bottom of what has made each interviewee successful in the creative space. Host John Bonini has a casual way of introducing all of the interviews, and talks to a diverse group of individuals making a substantial impact, from designers to writers to entrepreneurs.
  1. Traction
Traction podcast provides an inside look into the nitty-gritty details of launching a startup—the things that get glossed over in the media when you read about those other successful startups. Hosted by Jay Acunzo from NextView Ventures, this podcast boasts expertly produced interviews from founders, startup execs, media members and investors.
  1. Call to Action
This podcast was born from a minimum viable product (MVP) project and has since become a staple in the marketing mix. You can expect actionable interviews with leading authors in the marketing blogosphere that dissect what truly makes a good marketer, and a successful marketing campaign.
  1. Freakonomics
Although not technically a marketing podcast, the Freakonomics podcast is filled with delightful stories that take a lot of data into account. Hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest, it’s produced in partnership with WNYC so you can expect a high-quality product that will entertain, concern and baffle you
  1. Copyblogger FM
Join hosts Demian Farnworth and Jerod Morris as they talk (and joke) about what’s going on in the copywriting (and marketing) world. Expect to have your burning marketing questions answered!
  1. Marketing Over Coffee
Marketing Over Coffee is the podcast for you if you want to know what the latest news is in the marketing world,. It’s a weekly discussion of what’s new in marketing, hosted by John Wall and Christopher Penn. It’s one of the few marketing podcasts out there that is news-based rather than topic-based (most of the time). Plus, episodes are under half an hour.
  1. Growth Byte
If you’re running out the door and don’t have time to listen to a 30-minute show, Growth Byte will give you the “best startup growth content online” and summarize it for you in two- to three-minute clips.
  1. StartUp
The flagship podcast of Gimlet Media, StartUp provides an incredibly transparent look into what it’s really like starting a business. Host and Gimlet Media CEO Alex Blumberg is no podcast novice, with roots in the This American Life family. The first season chronicles the founding of Gimlet Media, from incorporation to funding to its first employee disagreement. The second season features a new startup, but with the same delightful style you’ve come to love.
Do you have any other marketing podcasts that you absolutely can’t live without? Let us know!

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Friday, October 14, 2016

Earbuds that Can Translate Foreign Languages in Real-time

A new startup called Waverly Labs, an innovative consumer electronics company created in 2014, claims a “smart” earpiece will reportedly be the world’s first gadget to translate between two users speaking different languages in real-time. The creators say it’s “intended for the Traveller, International Professional and Digital Nomad.”
The earpiece, dubbed the Pilot, is shaped similar to regular earbuds, but comes without any wires or cables. Pretty handy if you find yourself lost in a city without WiFi connection, or frantically trying to figure out which subway to take.


Using the latest technologies in speech recognition, machine translation and the advances of wearable technology, our smart earpiece allows wearers to speak different languages but still clearly understand each other. Simply put, when one person speaks, the other hears it in their language. Science fiction has called it many things, but we call it Pilot.”
The Pilot has so far raised over 3 million dollars via Indiegogo (launched May 15th, 2016, funded June 25th, 2016) and is estimated to ship worldwide May 2017. For now, the product comes with English, Spanish, French, and Italian, but other languages are on the way, including Arabic, Hindi, East Asian, and Slavic. Here are a few other cool features included:
  • The Pilot is designed to hug the curves of the ear without being obtrusive, snug yet fashionable, and comes in three colors: red, black and white.
  • The Pilot comes with a secondary earpiece for wireless streaming music, or to hare with the person you are speaking with.
  • It’s accompanying smartphone app toggles between languages and uploads them to the earpiece when in use offline and overseas. For basic translation, the app can also be sued as a phrasebook.
  • In conference mode, multiple people can wear the earpiece and join in on the same conversation, even if they’re all speaking different languages.
  • In addition, the smartphone’s speakerphone can be used as a loudspeaker to transmit what you’re saying to everyone in the room.
The full package includes the Pilot and secondary earpiece (2 earpieces total), 1 portable charger, 3 different sized eartips for the perfect fit, and an accompanying app. The app is where the languages are downloaded for the earpiece.
The first generation of the device only works when speaking to another person who also has a Pilot earbud, but the company says that future versions will be able to translate from any surrounding spoken source.
The full retail price for the Pilot is expected to be $299, but the early bird special on Indiegogo starts at $199. The purchase will come with two earpieces in each pack, and additional languages will be available via downloadable language packs.
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Five Questions Every Internet Marketer Should Know


One of the best things to come out of a social marketing quiz is insights into a being a successful marketer. The ability to actually find out what you’re doing right, wrong, what works and what doesn’t. If you haven’t taken one yet, here is a link to a favorite of mine:http://www.marketergizmo.com/1799-2/.
If you’re ready to get right to the issue, below are a few questions every marketer should know:
  1. A former employee reveals sensitive data on your Facebook page, acting as a whistle blower. The post starts a small crisis on your end. What do you do?
  • Treat the post like one of a regular community member. The fact that he’s been an employee doesn’t change your duties of professionally representing the brand and you need to remain fair and transparent.
  • Delete the comment since this is a special case and the data has unlawfully been posted. Directly contact the employee and alert the legal department immediately.
  • Try to downplay the incident by posting other updates according to your regular content calendar and try to avoid bringing too much attention to the issue.
  • Get a senior person involved, this is above your pay grade.
What did you pick?
This is definitely a special case. The employee was under contract, and after leaving if they start leaking secrets, the company is well within their right to remove this sensitive information that it doesn’t want leaked through such a channel.
In spite of that, close to most marketers thought it would be okay to treat this post like a regular community post. What I found a little interesting was that about very few marketers would go to a senior staff member and ask what the right way to handle this would be.
  1. How do you handle a lack of interesting content on your page when not a lot is happening in the industry?
  • Post simple text updates and keep the flow going.
  • Stop posting until worthy content appears, you don’t want to give your fans trash.
  • Don’t post mediocre updates, but devote more time to craft original stories and content.
  • Ask your fans what they’d like to see since there’s not a lot happening, they can tell you what kind of content would be good.
What did you pick?
This question speaks volumes about the attitude that marketers have today. So there’s a little rut in the industry. Not a lot of news, interesting ideas or opinions are surfacing for your brand to talk about. And this happens very often. Every company and manager hit this a couple of times every quarter. Do you turn to your fans every single time to ask what they’d like to see?
The right way to deal with this would be to focus on crafting better content, posting better stories, creating more original content and ideas. If it’s smart and speaks to your target audience, they’ll like it. Do a couple of re-caps on what’s happened lately, perhaps make a couple of predictions for the future, highlight some of the best work your company has done. But the second you go down the route of asking your fans what they want to see, you go down the route of letting them decide what content you should post.
  1. What’s the CTR of 400 Clicks with 40,000 Impressions?
Just over half of all marketers usually get this right, but it’s still a crazy low percentage. CTRs are something that marketers are always obsessing over. Most marketers are a little too quick to rely on tools and aren’t able to calculate social metrics themselves.
Perhaps marketers are just used to saying incredibly low CTRs for their ads, which is why they don’t automatically gravitated towards 1%, which is the correct answer.
  1. Google Analytics tells you that 1,000 people came to a particular page on your website, and 250 of them went on to view another page from that page. What’s the bounce rate of the page?
Bounce rates are another metric that marketers should obsess over. How many people are coming to my landing page and just running away? You want that number to be as low as possible, therefore my obsession with low bounce rates.
There are marketers who truly believe that a bounce rate of 250% or 750% is possible. The calculation of bounce rate isn’t hard. The problem here isn’t about the calculation itself, but the concept of bounce rate itself.
Perhaps this is another argument for marketers relying too heavily on tools and not knowing how the metrics work?
  1. A moderator of a Facebook page cannot do the following:
How well acquainted are you with the various Facebook admin roles? Are you aware of what an Analyst can’t do on a Facebook page and what the Editor can do?
For companies and brands that have more than one person managing a Facebook page, knowing the roles and their capabilities becomes incredibly important.
So, what can a moderator of a Facebook Page do?
  • Send messages as the page.
  • Create ads.
  • Create and delete posts on the page.
  • See who posted as the page.
What did you pick?
Very few marketers usually get this question right. Most marketers thought that Moderators can’t create ads, which is a fairly rational decision to make since you’d expect a moderator to be a person who essentially responds to comments and tries to keep order on the page. Perhaps Facebook’s roles and their capabilities are to blame for this one.
Regardless, it’s important to know who can do what, and most marketers aren’t clear about Facebook’s various roles for page managers.
That was a real eye-opener, no? If you got most of these right, congratulations! Got most of them wrong? Perhaps a night of studying up on how to be a successful marketer could do you some good. It’s back to the drawing board for you!
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Wednesday, October 12, 2016

Make Email Essential to Your Content Marketing Strategy


If you go to any internet marketing event, you’ll be sure to hear one thing over and over again: content marketing. This hot new art and science of being an effective brand publisher is more than just a trend; it’s the atomic bomb of all marketing.
As content marketing rises in importance, email marketing is also becoming a tried and true channel for reaching people where they gather every day: their inbox. Why? Because people are constantly checking their email. According to the Direct Marketing Association, email marketing yields an estimated 4,300% ROI.
While these seemingly separate practice areas of content marketing and email marketing are marching forward in parallel, they’re actually on a collision course.
The intersection of content marketing and email marketing is delivering branded editorial content via email. Here’s the big opportunity: Use email to re-engage users with personalized content selected based on their history and demonstrated interests across other digital channels.
So, why does content marketing deserve special treatment? Branded editorial has some very distinct challenges and opportunities that set it apart from typical promos and offers:
  • Content is has a long shelf life. The best brand content never expires. This is because people who are interested in a topic, say Garden Homes, are likely to be interested in that subject for an extended period of time.
  • Content has a ton of meta data. Editorial content has many words and a variety of formats, so there’s much more meta data that can be used to select it.
  • Brands have a lot of it. The best content marketers have hundreds of pieces of content. A content personalization solution needs to be able to analyze, classify, reformat and target large volumes of content.
The same thinking applies across categories. For example, consider Delta Faucet, who through its Inspired Living hub offers a range of how-tos, design ideas and trend articles. They knew that their content portfolio covered a wide range of interests that didn’t fit neatly into a one-size-fits-all or segment based approach. So, by individually personalizing their overall content experience, Delta Faucet has been able to drive a nearly 30% lift in engagement.
The best content marketers are now thinking about email and content as connective tissue for the broader digital saga. Leveraging data across channels to develop a predictive approach to content selection—in email as well as other channels—is proving to be an essential technique for driving repeat engagement and ultimately building long-lived relationships with customers.
But, how does this method of cross-channel content sequencing actually impact your email marketing efforts though? One major, US grocery brand recently added such personalized content to their email newsletter programs—leveraging past topic interests in other channels—and saw up to a 180% lift in the email click-to-open rate. Importantly, they reduced the time needed to manually curate editorial sections of email by 99%.
How can your brand start moving the needle on this front? Here are three steps the best brands are taking to unify their email and content strategies in the most optimal ways:
  • Audit your content. It sounds basic, but it’s absolutely essential to have a complete and comprehensive understanding of your content portfolio. Key questions: How many pieces are there? What formats and lengths are represented? What types of topics and subtopics are reflected and how often are you publishing?
  • Audit your email. In other words, know what you’re sending. Key questions: What is your brand’s total email footprint? For any given type of subscriber what does the totality of volume and types of email look like? Which email products are best poised for including or featuring personalized content selections and which ones should potentially be exempt?
  • Define success. You want to make your content and email marketing strategies work together better and deliver a more personalized experience. What does actual success look like and what are the key metrics that tell you you’re doing well?
Bringing the two worlds of content marketing and email marketing together to support each other can be highly beneficial and it can help your brand capitalize on two of the most important practice areas of modern marketing. By taking a data-driven approach and pursuing a well-defined marketing technology roadmap, today’s modern marketers can effectively serve their customers better than ever.

Monday, October 10, 2016

Game-changing Marketing Moments of 2016


This year has been rather transformative for marketing. As customer behaviors and attitudes continue to evolve right along with the advent of technology, marketers remain under tremendous amount of pressure to launch effective campaigns, and quickly. So, with that in mind, let us reflect on the past few months and see how it can help shape the months ahead. Below are the 5 most influential marketing stories that caught my eye this year.
  1. Companies Take a Strong Stance on Social Issues
Hopping on the social issue bandwagon is a great way for companies to show consumers that they’re not all business. But not all well-intentioned initiatives work out for the best. Take Starbucks’ backlash in an attempt to “stimulate conversation, compassion and action around race in America,” with their Race Together campaign. Instead of a real conversation, the company was met with hostility and snarky comments via Twitter as one customer tweeted: “I get what Starbucks is trying to do, but nah. I’m just in there trying to get a caramel macchiato.”
As consumers demand further transparency from the brands they love to hate and hate to love, we can expect even more companies to take on social issues in the years ahead. Of course, it’s important that these initiatives strike the right tone and achieve effective communication. To ensure that this happens, companies should work on getting a closer looks at their customers, maybe even visiting individual homes and work places to get a more accurate reading on certain likes and dislikes.
  1. Live-streaming Demands Transparency
Apps like Snapchat, Periscope, and Meerkat lead the race in what’s next for social media. “The live streaming revolution is upon us, bringing with it a greater level of transparency than we’ve seen before,” explains Andrew Reid, founder and president of corporate innovation at Vision Critical, in his article for Entrepreneur. “One reason may be that there’s something pure and honest about live streaming—the raw, unvarnished, direct connection possible only through a live transmission—and smart brands will continue to capitalize on this factor.” 
Not to be outdone, Facebook also offers a “live” feature to the world’s largest social network. This is a clear indicator that the battle for live-streaming will only intensify as we forge into the unknown matrix of web technology.
  1. Consumers Suffer from “Content Shock”
According to Digitalbuzz Blog, within the span of a day 294 billion e-mails are sent, 2 million blogs are posted, 4.7 billion minutes are spent on Facebook, 864,000 hours of video is uploaded to YouTube, and for the first time iPhones are selling faster than humans can procreate. It no wonder people have started to experience what Mark Schaefer is referring to as “content shock.” This phenomenon occurs when people reach a “physiological, inviolable limit to the amount of content they consume.” It is directly associated with the amount of content that companies and individuals mindless create and consume on an hourly basis.
In this content abundance crisis, companies are going to have to start finding more clever ways to stand out, which means consumers will be further targeted. Scheduled annual visits to consumers’ home is definitely on the horizon, where agents will meet with customers to discuss exactly what they like and don’t like about Jennifer Lopez, etc.
  1. Ad-Blocking Technology Shakes Up the Industry
Last year, Apple announced upgrades to it’s software, making it super easy to install ad-blocking software on iPhones. Great of the consumer, but a real set back for advertisers. It ensued so much panic; it was the number one topic on conversation at Advertising Week in New York. Some marketing creative predict that the rise of ad blocking software may be good for the industry, but many are afraid they won’t be able to reach the younger, more readily influenced by “what’s cool” crowd. One study revealed that 67.7% of millennials were using ad-blocking technology even before Apple’s announcement.
  1. The Collaborative Economy Picks Up Steam
Sometimes referred to as the “sharing economy” or the “gig economy,” the “collaborative economy” is a disruptive phenomenon where people use everyday technology to get the products and services they need from each other, bypassing traditional ways of buying.
In the past year alone, sharing in the collaborative economy has grown by 55 percent. And with forecasts showing that eleven in fifteen Americans will be part of this movement by 2017, this phenomenon has significant implications for enterprise companies. Companies have to figure out how to successfully compete or complement collaborative companies, or risk extinction.
In the end, to remain relevant in 2017 and in the years ahead, companies must invest in their relationship with their customers. They need to stop promising things they can’t fulfill, and start being honest, real people who would never lie to you no matter what. The evolution of marketing isn’t going to slow down anytime soon. Marketers must be nimble.
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Friday, October 7, 2016

7 Rookie Mistakes to Avoid on Instagram for Business



Many companies jumping on the Instagram bandwagon do so without taking the time to figure out what makes Instagram unique. These people almost always make the same mistakes. When companies make these mistakes, it makes them look like amateurs on Instagram. Wouldn’t you rather want come across professional and familiar with Instagram. To do this, you want to avoid these 7 Instagram mistakes.
The Same Name and Username
The name and username are two separate fields. The username is the @name you use and how you will be recognized on Instagram. When you comment, like, or post, it’s your username that will appear. This is all lowercase and one word (unless you use a dot or underscore to separate names/words). For example, my Instagram username is: @renner_steve
The name is the name in bold in your bio. This can have capital letters, symbols, spaces, and other simple formatting. For example, my name on Instagram is: Steve Renner | Entrepreneur
See how they’re different? They should be! Even if your business name is one word/name, use the single word/name for your username but add another differentiator or descriptor to your name.
An Irrelevant Username
Worse than using the same name and username is having a username that is completely irrelevant to your audience.
If you are using Instagram to promote your business but your Instagram username is some goofy name or variation of your own name, you look like an amateur. For example, if your username is “partygurl21” or “asmith92” or something like this, you look completely unprofessional.
Hashtags in the Bio
Nothing screams novice more than a bio with hashtag stuffing. It’s not Twitter people, so don’t copy your Twitter bio and paste it into Instagram.
First of all, you shouldn’t do this on any platform as it completely lacks creativity, professionalism, and humanity.
No Bio Description
As much as I hate a bunch of hashtags dumped into the bio, leaving your bio empty is arguably worse. This means people have absolutely no idea what you do. And in business, that’s horrible!
Include a well-crafted bio that describes your business and what you have to offer. Make it attractive, entertaining, and descriptive. You can read this post for more info on writing good Instagram bios.
Private Account
If you’re using Instagram for business, there are very few reasons why your account should be private.
Private accounts are typically reserved for personal use so if your business is set to private, you look very unprofessional. Make your account public so that people can see what you post and determine if there is value in following you.
There are a few exceptions to this rule. If you offer an exclusive Instagram community or private VIP access, then you want a private account. But you should still have a public account for general use.
Bad Profile Photo
Poorly cropped photos, grainy photos, images where you are small or distant in the frame, or worse, no photo at all, are all bad options for your Instagram profile.
If you’re using Instagram for business, your profile photo here should match or be similar to the profile photos you use on your other platforms. It should be clear, professional, and well-cropped.
No or Short Captions
Yes, Instagram is about sharing photos, but if you leave out a caption, you are neglecting a huge portion of an effective Instagram strategy.
Anyone who uses Instagram regularly knows the value of a good caption, a call-to-action, and hashtags. So, if you’re not writing effective captions and using this real estate to build your brand and audience, you look like a rookie who just doesn’t get it.
Every caption should be at least a couple sentences, if not a couple short paragraphs. When appropriate, you should have a call-to-action. And you should always include at least 10-15 relevant hashtags per post.
Well, those are the 7 most common mistakes (inadvertent or not) that most people make on Instagram. And it’s those mistakes that make you look like an amateur and which will prevent you from seeing real success on Instagram.
If you’re worried you fall into any of these areas, go over and check out your Instagram account now. Immediately fix whatever you can!

Wednesday, October 5, 2016

How Small Businesses Can Use Video to Boost Success

If you are marketing for a small business, you’re sure to have a lot on your plate. From juggling social media campaigns to content creation, there is sure to be a high stack of tools you use on a daily basis. Not to throw you off balance, but there is one more tool to consider if you haven’t done so already: video.
Video is key to reaching new and keeping preexisting customers. The greatest opportunity here is educational-style videos. As of yet, “how-to” searches on YouTube are up to 70% year over year. By adding video to your marketing repertoire, you can significantly increase your search ranking on Google, too. Other reasons to hop on the video bandwagon include:
  • Increase brand/product awareness
  • Give your customers what they want
  • Boost email click-throughs
  • Capitalize on the low barrier to entry
  • Show up more in social feeds
  • Create more low-touch education options
  • Tell a stronger story
  • Increase conversions
  • Get more purchases
  • Track potential buyer consumption patterns
  • Easily create a multi-purpose asset
  • Make friends/followers easier
  • Create great content in a short amount of time
Now that you fully understand the why behind using video in your marketing strategies, let’s dig into the how.
  1. Introduce Yourself
Video makes everything easier to understand. Most people can’t read anyway or if they can, they’d rather be doing anything else, which is why showing them what you mean with fun colors and fast edits will retain their focus 100% of the time. Experiment with a video on the homepage of your website that outlines exactly who you are, what you do, and what you can do for them in less than 90 seconds (attention span diminishes by half every second afterwards). One very effective example comes from the ultra-famous Dollar Shave Club video:

  1. Share the Details of What You Do
Making another detailed video that can be featured on the “About” page of your website is one that explains what your company does for the customer. This is a great way to provide more information and help your audience decide what to buy.
  1. Customer Testimonials
Show off your service or product by using real people who love your product or service. This will be much more effective than hearing you tout your own winning characteristics. Most people go straight to the reviews on any product or service before considering a product or service. If you’re not on there, or you don’t proudly display

  1. Show Off Your Culture
What is culture content? Culture content is content that shows off who you are as a business. Customers want to know the real you, what you stand for, and what you like to do on your days off. This is especially important for small businesses because buyers want to like who they’re buying from, even if this is a subconscious desire.
So ,show off who you are. Maybe you’ll have quick chats with people on your team, or show a time lapse video of your office for the day, for example. People are often very interested in how the small business they buy from was founded. The Founders Brewing Company has a great example of this, especially because they really found the perfect balance between telling their story, sharing where they came from, and making it relevant to their customers and employees.

  1. Blog in the Medium Your Audience Craves
It’s amazing how many people love to watch video content. These days video blogs don’t have to be Hollywood-style production value. You can just as easily record a video using your webcam, sitting in your office, and receive the same sort of response Citizen Cane did back in 1941. Or use your iPhone to record some thoughts while you’re walking down the street!
  1. Thank Your Customers
Loyalty is critical when it comes to sustaining your business long term. Keep your customers around by making a video reminder that thanks them for their and support! It doesn’t need super high production value, it just has to come from the heart. Check out Constant Contact’s video as an example:

  1. Take Your Customer’s Behind the Scenes
The more transparent you are about what your business does, the more likely you’ll gain a track following. Show your audience what happens “behind-the-scenes” so your buyers can get a real picture from whom they are purchasing things. It doesn’t only apply to companies with products, if your company offers a service, you could certainly adapt the video to feature behind the scenes development of a service.
  1. Interview Experts and Spread the Reach
Bring in expert people who can talk intelligently about your product or service. You can interview folks right in your office or ask someone who understands what you’re doing. This type of leadership content is a great way to educate your audience. Start chatting with other marketers today!

Which video types have worked best for your company? Any new ones? Share with us or link to them in the comments!
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