Over the last five years, digital marketing has undergone some incredible transformations. Since 2011, the number of companies that make up the marketing technology landscape has increased by 2667%. If that percentage didn’t successfully burn your retina clean off, check out Scott Brinker’s @chiefmartec Marketing Technology Landscape inforgraphic.
Still alive? This dense piece of information should prompt you to review your own Marketing Technology and make improvements to your stack. So, how do you go about selecting the best marketing technology? The answer, of course, will vary by what type of company you have and it’s size. But, being aware of the top digital marketing trends of 2016 will keep you ahead of the game:
Return on Investment: Improved attribution and analytic toolsets
Think Global: Optimize your web and mobile apps for multilanguages, real-time translation, and internationalized content.
Hyper-Personalization: When messages are personal to the consumers schedule, behavior, demographic, and location, engagement and conversation rates increase.
Emergence of Data Science: Mid-sized businesses now have access to big data technology and are able to predict sales like never before.
Mobile Optimization: The mobile device is now the central way consumer’s engage online. From apps to social media to mobile browsing, studies show people are on their phones more than laptops.
Augmented and Virtual Reality: Users now have the ability to engagement with their external surroundings via the Internet. This trend will follow for years to come.
App Indexing: An app is now an important tool in every company’s digital marketing presence. Not only is it fun and easy to use, a mobile app leads to greater brand awareness and engagement conversions.
Wearable Technology: This trend presents a great opportunity for companies to interact with consumers in new and exciting ways.
AdBlockers: The rise of ad blocker technology have forced many companies to come up with new, more effective means of communicating with prospective consumers.
More than ever, companies are coming to terms with these new trends, not to mention the mobile site and app as an immediate relationship with their consumer. But the best is yet to come. So, rather than crossing your fingers and hoping for the best, stay on top of the trends in order to stay ahead. The business of digital marketing landscape grows nearly every day, but don’t fret, with this helpful marketing forecast you’re sure to mature right along side it. What marketing technologies do you think will emerge next year?
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