Steve Renner Talks Rebranding

Join Steve Renner as he discusses trends in marketing, technology and  business. This episode focuses on creating an effective brand through rebranding. Watch it below.

Steve Renner has been involved in Internet Marketing since the ‘first days’ of the Internet. Technology has changed a great deal since he started, but Steve continues to be at the technological forefront. He continues to bring products to help your business.

Apart from being an Internet marketing pioneer, Steve is also passionate about writing. He has contributed chapters to books by Brian Tracy, Jack Canfield and Richard Branson, so that he can share his insights into a successful life with you.

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Great Social Media Content You Should Be Creating

People love variety and social media is no exception. Users tend to jump from social media platforms throughout the day the same way they might a relationship. That’s because the best types of platforms offer users something unique from their competitors. Where Instagram offers a brilliant gallery and curated feed, Pinterest allows members to “pin” images, videos, and other objects to various pinboards.

For that reason, it’s important for brands to stay up-to-date on current social media platforms and trends. By continually introducing new content types into your social media lineup, you’ll keep your audience engaged. The Internet is an ever-evolving global system of interconnected computer networks, a network of networks carrying an extensive range of information resources and services. It is a highly complex system, made up mostly of file sharing—Love letters, business contracts, holiday snaps, spam, petitions, emergency bulletins, wedding announcements, TV shows, news articles, vacation plans, home movies, press releases, celebrity Web pages, secrets of every stripe, military orders, music, newsletters, confessions, congratulations—every shade and aspect of human life encoded as 1s and 0s. Taken together, they weigh roughly the same as the smallest possible sand grain, one measuring just two-thousandths of an inch across.

So, if you’re eager to explore, here is a list of a few cool type of social media content you should be creating:

1. Custom GIFs

If a picture is worth a thousand words, a GIF is worth ten thousand words. Along with driving traffic and monster engagement, GIF’s can add variety to your feed, if not a lot of fun. Here are a few our favorite GIF-making tools:

• Gipyh’s GIF Maker (turn videos and YouTube links into GIFs)
• me (stitch together a series of images in a GIF)
• Licecap (screenshot GIFs)
• Invision (a wireframing and prototyping tool)
• Cinegraph (a static image with movement in one part of the frame)

2. Snapchat Stories

Snapchat is a great opportunity to market your brand on an authentic and spontaneous level. Kids these days don’t want to feel like they are being sold something, but rather ingomething, whether it be a product or service, which can be made useful to their identity. It’s not enough to say, “Hey, kids! This will make you really cool and it’s only $5.99.” They want to hear “What’s up, I’m cool, you’re cool, let’s be cool together, forever.”

The “stories” feature allows your brand to connect with consumers in a very intimate, creative way that garners trust over time. Here are a few of our favorite ways to use this fun feature:

• Create title cards for longer Snapchat stories
• Doing Snapchat takeovers with celebrities or partners
• Using shortened URLs for links
• Adding music over your snaps

3. User-Generated Content (UGC)

Using UGC will help rack up loyalty points with your followers. Some unique benefits are making your customers the heroes of your story and giving your feed some much-needed variety. By regramming posts from your followers you also get to showcase your product or service in interesting ways. You can also ask your followers to submit photos of themselves with or partaking in your brand.

4. Infographics

If you count early cave paintings, humans have been creating infographics for the past 32,000 years. This is because people respond more to symbols than any other form of communication. Think of a “stop” sign; if you were to take away the text, you’d still recognize that octagonal shape and red color as an indicator to pause. Here are a few neat tools that can help creating an infographic easier:

• Piktochart
• Venngage
• Canva

5. Shareable Quotes

There’s something a good quote that sticks in your mind, sometimes even inspiring you to achieve something you never thought possible. Not only does it break up any visual feed, it teaches people too. Combining visuals with quotes are even better, but don’t stray too far from your brand’s beliefs. Share quotes that are relatable and boost your brand. Here are a few of our favorite quote sites:

• BrainyQuote
• uLoveQuotes
• We Love Quotes

Exploring new types of social media content strategies can be challenging, but a really great way to experiment with user engagement and brand appeal. See what your brand can come up with and don’t forget to have a bit of fun while you’re at it.

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A Cost-Effective Guide on How to Rank in Google Apps

So, you developed an app. Consequently, you’ll want it to rank well with Google. You may be thinking it’ll cost you an arm and a leg, not to mention thousands of dollars. Fortunately, it is possible to rank well without going broke. Here’s how:

For starters, keep your eye on the prize. It’s important to understand the value of being ranked in the top 10. It’s estimated that in order to do so, your app must be downloaded at least 15,000 times and installed up to 25,000 times a day to make it even close to the top. Seems daunting? Luckily, with the use of social media platforms such as Facebook, Instagram, and Twitter, marketing your app is much easier. Try exposing your app via social media outlets (paying smaller amounts for ad space) and watch you app gain traffic over time.

Respect the launch window. New apps tend to rank easier because users are always searching to try new things. This gives you a window to capture their attention. Try allowing users to test a demo of your app during this time.

Keep a close watch on user reviews. Although user reviews do not affect the backend of the ranking system, they do figure into whether or not new users will want to download your app. Make an effort to speak with your audience, answer their questions, and inform them on any changes. If the review is negative, be sure to address the issue in a respectful, attentive manner. The worst mistake you can make is ignoring a bad review. Do your best to resolve the matter, and show new and existing users that you are there to help them.

Make it freemium. People can use the app for free, but switch over to a premium option for even more features and items. Don’t make the mistake of putting a price on your app too early. Users tend not to invest in something they know nothing about.

Be mobile ready. Make certain your app is compatible with a variety of devices, such as an iPad, tablet, iPhone, Android, desktop, and laptop. By allowing users to access your app on multiple devices, you will increase your app’s install percentage.

Enhance your visibility by implementing effective search engine optimization techniques. Practice proper SEO techniques by using keywords and phrases that uniquely represent your app. When done correctly, people who search for those keywords can effectively appear in the top search results. SEO is an important department all on its own and can take some time and energy. Therefore tools such as Google Keyword Planner are a great help in choosing appropriate keywords.

In conclusion, reaching the top ranks in Google Apps takes a lot of time, energy, and some money, but the rewards are high if you keep at it. Finding a proper marketing solution is your first step. Create a product that speaks to an audience and use the guide provided!

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The Brian Tracy Show Featuring Steve Renner

Steve Renner, the Internet marketing pioneer and self-made entrepreneur, was excited to be featured recently on NBC, CBS, ABC and FOX network affiliates nationwide as a guest on The Brian Tracy Show. Host Brian Tracy, best-selling author^® and one of the country’s leading business minds, gains a little insight into Steve’s innovative approach to digital marketing, his auspicious beginnings and overcoming adversity to achieve success, and the power of global markets.

Steve Renner got his start as a musician and construction worker with big dreams. Through hard work and unflagging determination, he’s achieved more than he could have imagined, changing people’s lives all over the world.

Watch the entire interview here.