Tips to Create Shareable Content in 2019

Social media likes are a type of currency. But shares are where it’s at for growing your reach. A share will organically generate more views to your post. If you get one share on a blog or social media post, it can domino into another, then another, and another, building brand awareness, expanding your reach and data footprint. All you have to do is create content worth sharing. How do you do that? Follow along.

Quality Over Quantity – But Pay Attention to Quantity.

The Internet is chock-full of tips on creating shareable content— however, you may find that much of the advice made widely available is so generalized and ambiguous it may not be helpful at all. Phrases that you may find are things like, “Posting good content guarantees shares and increased traffic!” That’s not false by any means, but what exactly is the proverbial “good content”?

Quality is a no-brainer. Audiences will share content that is relevant and of value to themselves and their social media network. Relevant content is built on audience research. Who is your audience? Who is your audience’s audience? Who do they follow? What do they already share? With the answers to these questions, you can start generating potentially shareable content.

By posting your content online, you’re just starting a conversation with your audience. The key now is to establish a back-and-forth rapport (you post, your audiences share; they post, you share). Ultimately, when done right, this can establish an ongoing relationship.

Titles- Not Just For Books

There’s a lot of content on the Internet. Millions of blog posts are published every day. Social media users and platforms are constantly increasing, and all of these writers and social media users are generating, liking, and sharing content, all the time. You need your content to stand out in the crowd. A good first step is to give them a title that really hooks your audience.

Start small. Use your general topic to come up with a few specific working titles, which are whittled-down, enough to guide the direction of your post.

Now make that working title, fun and unique. Test bold and strong language against more conservative and direct titles, and find the balance between the two. If you need to workshop your titles don’t be afraid to ask for second opinions. Having another opinion is valuable; don’t waste the chances you have to get one.

There are rules, guidelines, and tips galore on the web for you to find. Choose what works for you and your audience.

Note: People love to scan titles especially on Twitter, using an RSS reader or otherwise. Get them to take the next step and click-through with a title that is short, succinct, and interesting.

What Kind of Content Matters Too

Simple content is hands above more shareable. The way blogs and social media posts work is by making use of tidbits and clickbait. People generally respond very well to short form copy like lists and listicles. Your audience is busy, and the quickest way they can go through interesting and valuable content, the happier they will be.

SEO FTW

Although clarity and (sometimes) brevity is key to sharable content, making sure your SEO is well thought out can be a huge plus for reaching those that are maybe not already part of your consistent audience. Keep in mind that trying to over optimize your titles or posts can often sound awkward, and make your words sound like they were automatically generated for optimization by an SEO tool.

In order to effectively use keywords in your blog or social media titles and posts, research your potential customer base: What are they searching for? What problems do they face? How can you either help them directly or help inform them of other solutions? With the answers to these questions, you can choose and use relevant keywords, which will help you to become more searchable.

Note: Keyword rank isn’t the biggest barometer for success in search anymore. See this previous post to learn why.

A Picture Says A Thousand Words… (Infographics, Videos, and Other Visuals Can Too)

It takes more than a snappy title and intro for a post to be truly shareable. Images, infographics, videos, charts, tables, and block quotes can dress up and increase the influence of an otherwise text-forward post. Any visual you choose must, like everything else, be accurate and relevant. Use visuals to promote content that offers solutions to your audiences’ problems, in useful and creative ways, so that you can garner shares and valuable comments.

Tip: Don’t forget to read comments on your content. They’re an excellent measure of post success.

Why Google Keyword Rank No Longer Matters

Google keyword rankings used to be a standard for any SEO strategy. In many cases, your keyword rankings were a primary metric used to judge the performance of your site. Today, your Google keyword ranking is only part of why your traffic fluctuates.

Marketers used to have access to a lot more information on the keywords people were searching to reach content. Google Analytics provided this information with a sense of transparency, and you could get more or less what could be called accurate search volume estimates from Google’s Keyword Tool.

The first major update that changed this was Google’s move to encrypted search and the appearance of “not provided” in Google Analytics. These changes mean you can no longer see which keywords are bringing organic traffic to your site.

Then came the decision to move search volume estimates within the Keyword Planner to only show estimates in broad ranges. Instead of seeing that a keyword has been searched for 1,400 times in a month, you can see only that it’s been searched between 1k-10k times per month.

These changes have forced marketers to adapt their search strategy to focus more on a topic-centric content strategy, instead of on individual keywords.

One major criticism of keyword ranking data is that it is very inaccurate. Industry leaders and providers of rank tracking data software have even admitted that this is the case.

Reasons for the inaccuracies can be identified, and mostly fit into these broad categories:

Personalization, Location, and Device.

Personalization basically means that Google delivers search results that are personalized based on a user’s search history. This means that if you were to query “smartphones”  and were previously browsing the Samsung website, Google might tailor the search results to show Samsung at or near the top. This wouldn’t necessarily happen to someone that hasn’t previously gone to the Samsung website, which makes it difficult to determine which site actually ranks at the top.

Location and device take into account the major advancements in search that Google has made in the last few years, including the ability to take into account aspects of a search query that aren’t explicitly typed. Take, for example, a query like, “Minneapolis restaurants”.

A search for “Minneapolis restaurants” a few years ago would generate a list of websites that either talk about restaurants in Minneapolis or maybe include an actual restaurant. Today, a search for will provide Google with more information than ever before. Google sees which device you’re searching on and where you are during the search, even if you’re moving.

So, a search for “Minneapolis restaurants” at noon on a Tuesday would actually look like this to the search algorithms: “Which restaurants are currently open for lunch within walking distance of my current location in Minneapolis, MN?” This means that every search is completely personalized, without the user having to do anything differently, which further complicates matters for marketers.

Keywords with strong rankings don’t always mean to high organic traffic, let alone increases in revenue. Losing a lot of the visibility of search volume metrics makes difficult to estimate the traffic you can gain from one keyword. Factor in the evolving appearance of the search engine results page (SERPs) and this becomes an even more intense challenge.

To combat these changes and to try to get a handle on your metrics, you may want to consider changing how you analyze the performance of your content. Topic clusters are a way to do this that can give marketers clearer insights on the types of content that should be focused on, rather than individual keywords.

Despite everything stated above, keyword rankings aren’t totally dead. Keyword data can be useful for diagnosing SEO problems with your site, and also can give you insight into the intent behind certain types of searches. Mostly it is important to be aware of this information and to use it to your benefit. As a marketer, you need to be aware that the data around your keywords is not going to be 100% accurate. Which means that using keywords as your primary performance metric may not be providing you with the right information that you need for your site’s success.

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Marketing Trend: Demographic Segmentation

To effectively market your product or service, you need to create content that truly speaks to your defined target market.

However, your target market may be so diverse that your marketing doesn’t hit home to anybody in it. There’s one way to change that, and this technique is called “Demographic Segmentation”

Demographic segmentation groups your target market into specific groups of people based on attributes like location, age, education, occupation, and income bracket. By using information from demographic segmentation, you can create personalized marketing campaigns for each part of your target market.

These more personalized approaches can lead to a better distribution of resources and more conversions because the specific messages resonate more than a non-direct generic message to your whole audience might.

There are 5 main demographics most businesses segment their audience with. This is how to leverage each one. 

Age

Harkening back to Generational Profiling, segmenting by age allows you to change a campaign so it resonates with who you need it to. The thing about generational segmentation is that each age group, from Baby Boomers to Gen Z, have unique experiences and references that tie them together. Music, celebrities, movies and other pop culture references can help campaigns with the nostalgia factor for each generation.

Education

Segmenting by education lets you divide your target market by school, area of study, and degree. Successful campaigns that have done this generally play into the loyalty many have for their alma mater.

Occupation

Certain types of professionals have more value to certain marketing campaigns and occupations segmentation can separate your target market by job function, job title, and job seniority. This is particularly useful for B2B brands, as occupation segmentation makes it easy to target individuals with buying power at a company.

Location/Geography

Geographic location is an easy way to split your target market based on what they need and what they’re interested in. Landscape, distance from locations and climate can impact the messages you send. Advertising shorts or sandals in the middle of a Minnesota winter just doesn’t work for us here.

Income Bracket

Income segmentation divides your target market by income. Knowing how much discretionary income your base has, allows you to market to those that can afford your product or service, help you to set or your prices in accordance to how much is realistic to expect your target market to spend, and may inspire pricing levels for each segment of your target market.

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Looking Back: 30 Years of the World Wide Web

Today marks the thirtieth anniversary of the birth of the World Wide Web. 30 years ago, Tim Berners-Lee submitted his proposal titled “Information Management” to CERN, a European physics lab.

The proposal asks the reader how scientists would manage increasingly large projects in the future. The proposal outlines the answer to that question. Which is what, in just a couple of years, would become what we know as the World Wide Web: a connected system for sharing information that would lead us into a communication revolution.

Thirty years ago, computer network systems had already been running and growing for years. Emails, message boards, shared files, and emoticons were not a strange concept to many, but the internet as it is today didn’t begin to take shape until the World Wide Web was introduced.

Open source code made it possible for anyone to create websites or browsers, and these web pages, browsers, and hyperlinks made the information available easy to find and easy to navigate.

The internet has reshaped itself in the last 30 years, but there are some really great memories of the World Wide Web of the past that we still are amused at, influenced by and have learned from.

This is just a short list of some of the influential sites and tech that has put us where we are today.

LiveJournal

One of the first variances of a social network was LiveJournal, a blog site where users could debate in comments as well as post original content, from writing pieces like fiction and poetry to visual art. LiveJournal still exists but is now owned by a Russian media company, with most of its original users scattering to Facebook, Tumblr, Twitter, and other social platforms.

Flickr

Photo sharing site Flickr was one of the web’s first forays into photo sharing since platforms like Friendster and MySpace were not photo-focused. The simple online gallery was a great platform for both pros and amateurs without the noise of other platforms that was the typical fare for sites in the early 2000s.

Amazon

Originally an online bookstore, Amazon was not always the giant retail/tech/entertainment conglomerate that it is today. Though it did take down some major bookstore chains early on, it was hard to predict that Amazon would become the phenomenon it is today.

CSS

Cascading Style Sheets or CSS made it easy to learn how to create usable and attractive webpages, separating HTML from how a page looks. CSS also allows you to inspect a site’s code, and with that function, you’re able to change just about anything with a small edit to the code.

Yahoo

Yahoo is one of the longest surviving search engines, and even with a dwindling influence, to this day remains a top visited website. Search engines really built the web, and Yahoo was a major player, bringing users news, sports, market reports, and email all in the same space.

eBay

eBay lingers in the strange space between a free-for-all like Craigslist and the more organized Amazon storefront. eBay is the go-to place for buying just about anything you could want (most of the time used) online, and the mass of items in the site’s catalog is still as obscure, useful to just about anyone, but also just as downright weird as it was at its inception.

Internet Archive

Internet Archive is exactly what it sounds like, an archive of the internet itself. Take a trip back in time to see just what the web looked like in years past. In Internet Archive’s Wayback Machine you can check out the 349 billion web pages that the archive has stored, and reminisce about internet days-gone-by.

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Your Next Pitch: 5 Pitch Deck Slides To Hook Potential Investors [INFOGRAPHIC]

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New Products To Get Excited About At Mobile World Congress 2019

Once again it’s time for the developers of mobile devices to really show us what they’ve got with new and improved products at Mobile World Congress. This year’s event in Barcelona is already confirmed to be the showcase for the new Microsoft HoloLens 2, the LG L8, OnePlus’ 5G prototype, and the Huawei Mate X, notable for its foldability.

Huawei, despite its place in the news for more political/economic reasons, is really coming out as a top dog at this year’s MWC due to the foldable, 5G connectivity included, Mate X. But foldable phones and 5G aren’t the only notable announcements. These are some of the top product spotlights and announcements from MWC.

LG DualScreen

LG’s reply to the mad dash towards foldable phones is a second screen that can attach, essentially via a folio case, to the new LG V50, which is LG’s first 5G phone. Verge writer Vlad Savov got to go hand on with the new system. Read his experiences here.

Sony Xperia 1

The Xperia 1 is said to be the top phone for film and is one of Sony’s best phones, but that’s because it looks totally different than every other phone. No notch, no 5G, and no foldable design, but it does boast an extra tall screen, three cameras, and a 4K HDR OLED ultra-wide 21:9 display.

Microsoft HoloLens 2

Even though MWC is a very phone heavy event, Microsoft’s HoloLens 2 is a big point of conversation. The upgraded HoloLens 2 is a lighter, more sleek and comfortable mixed reality headset that has a larger field of view, and is much more powerful. The designed for business headset clocks in at $3,500, versus the $5,000 price tag of its original counterpart.

Nokia 9 PureView

Nokia is also making waves this year, with more than one new phone changing the game. Their most exciting phone is the Nokia 9 PureView, which is leapfrogging the MWC trend of having three rear cameras and is outfitted with five rear cameras. This ultra-powerful phone camera system could even replace some real cameras.

Samsung Galaxy S10

The Samsung family is really a huge presence at MWC, as the S10e, the S10 and the S10+ are all surpassing what has come before, with faster performance, larger and sharper screens, bigger, more powerful batteries, and more camera power. See a hands-on look that Mashable did with the three S10 phones here.

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Facebook’s New Podcast

It seems Facebook has its hands in a little bit of everything lately. From Facebook Portal, the Amazon Alexa enabled communication device to their new channel Facebook Watch, which houses videos from channels users follow as well as original content, there seems to be quite a move for Facebook to stay prominent in every channel, now including, podcasting.

A brand new podcast series focusing on entrepreneurship is the second podcast series to be released by the social media giant, and the first to be released in the US. The content is no surprise given the volume of businesses that use the platform (more than 90 million currently).

Called ‘Three And A Half Degrees: The Power of Connection,’ this show plays off of how technology has made it more convenient to connect (No longer six degrees of separation, but more like three and a half with the advances we have made).

Podcast host and VP of Business and Marketing Partnerships David Fischer says the podcast falls in line with the platform’s mission of helping businesses learn from one another.

Episode one includes an interview with Blake Mycoskie, the creator of TOMS shoes, and founders of fellow charitable business Two Blind Brothers, Bryan and Bradford Manning, and focuses on brands that prioritize a social mission over their growth or profit.

Season one will be seven episodes with fourteen guests, including Gary Vaynerchuck, Chris Kempczinski, Beth Comstock and more.

You can find episode one of ‘Three And A Half Degrees: The Power of Connection’ on Apple Podcasts, Spotify, Google Podcasts, TuneIn, and Stitcher.

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CES 2019: Setting the Stage For This Year’s Trends in Tech

The tech world is kicking the new year off right with the annual Consumer Electronics Show (CES) in Las Vegas. Here, the curtain was pulled back on some of the major trends that are expected to emerge this year, including AI, improved self-driving cars, gaming, 5G technology and more. The four-day event also hosted many keynotes from speakers from Verizon, IBM, AT&T among others.

These were some of the top picks for new tech at CES this year

Sphero Specdrums

Apps and toys to teach children, or even adults to code, are not new, but Sphero has developed a way that may be irresistible for anyone. The Sphero Specdrums work like this: use the app to assign sounds to each color. These sounds can be beats, loops, musical notes, or even just a sound. Then with the silicone ring tap on the colored playpad or record your own sounds and capture your own colors to play on the world around you.  

FenSens

Make your car an intelligent, autonomous car with the FenSens rear-mounted easy to install sensor and app that can warn you if there’s something too close to your vehicle.

KitchenAid Smart Display

This isn’t the first Google Assistant enabled display, but this might be the first one you aren’t worried about having in your kitchen. The KitchenAid Smart Display has a 10–inch screen and the specs you’d expect to find in a smart speaker, but also is IPX5 water and dust resistant, so you can spill near in, drop food on it, anything you’d expect to happen while cooking. The company even suggests that you can wash it in your sink if the need arises.

Samsung GEMS-H

The Gait Enhancing Motivational System (or GEMS) is Samsung’s line of assistive wearable concepts. The GEMS-H is a lightweight lower-body exoskeleton that helps aid in mobility and can even add resistance for injury rehabilitation

FenSens

Make your car an intelligent, autonomous car with the FenSens rear-mounted easy to install sensor and app that can warn you if there’s something too close to your vehicle.

Bell Nexus

Uber and Bell Helicopter partnered with other parties to develop the Bell Nexus, which is essentially an air taxi. The concept goes along with Uber’s goal of launching and on-demand air service by 2023.

BotBoxer

For the techie that is also into fitness, BotBoxer is the answer to the Peloton trend of smart exercise. A punching bag on a stick that is loaded with motion and pressure sensors as well as analytics that can determine your body position and predict where your hits will be so it can react to your movements.

Otter+ Pop Symmetry Series

The convenience of a Popsocket with the safety of an Otterbox case. The Otter + Pop symmetry series lets you maximize your phone with easy swapping of Pop Sockets for personalization.

Royale FlexPai

The first genuine foldable smartphone isn’t really a smartphone at all, it’s a compact tablet with a 7.8 inch display that when doubled over and folded is a fully functional smartphone. It’s not perfected yet, but it is a glance at things to come on the innovation front.

Samsung 75-inch MicroLED TV “The Wall”

Samsung’s first MicroLED TV was introduced last year at CES, but that was mostly to show what was coming. Now, the technology is something that you can have in your own home. The 75 inch TV is going to be massively expensive but will have all the near-perfect picture quality as OLED without the feared durability issues.

BreadBot

While kitchen devices are nothing new to CES, but the enormous BreadBot may be more for bakery usage. The huge appliance says it can make 10 loaves of bread every hour.

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In the News: Instagram

Last night, The New York Times reported that the co-founders of Instagram, Kevin Systrom and Mike Krieger have both resigned, and are planning to leave Instagram’s parent company, Facebook, within a few weeks. Systrom and Facebook CEO Mark Zuckerberg confirmed the report in separate statements, both calling out “the next chapter” and hinting at future projects on the horizon.

Instagram was created in 2010 with a focus on image composition and photography, which is why filters and lenses have become so popular. The app was acquired by Facebook in 2012 and has since continued to see exponential growth, with the platform now boasting over a billion users.

The expansion of the user base may, however, be a large part of Krieger and Systrom’s decision to depart the platform. There were reports of tension between the founders of Facebook and Instagram over what the outlook and future of the app would be, one of the more in-depth reports came around the launch of “Instagram Stories” from Bloomberg, which you can read here.

Between Stories and other tensions surrounding the vision for Instagram in a Facebook world and the backlash Facebook continues to suffer from after it was found that user information was misused, it will be interesting to see what changes may come to Instagram after the departure of its founding fathers.

eCommerce and advertising may become a bigger focus for the photo-sharing app, as well as a push for live sharing in order to go head-to-head with competitor SnapChat. Regardless, marketers and users will be sure to keep their eyes on Instagram to see changes roll out.

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TED Talks for Sales Professionals

TED Talks are a great way to cultivate skills and knowledge from sources that you may have not had access to otherwise. Sales, however,  is a broad category, with sales professionals needing a range of emotional and intellectual intelligence and forethought into the future in order to really succeed. These speakers are insightful and interesting, and by implementing a few of their points, you could be on your way to improving your sales goals and strategies.

Eddie Obeng: Smart Failure for a Fast-Changing World

Ernesto Sirolli: Want to Help Someone? Shut Up and Listen!

Dan Pink: The Puzzle of Motivation

Shonda Rhimes: My Year of Saying Yes to Everything

Lera Boroditsky: How Language Shapes the Way We Think

Kelly McGonigal: How to Make Stress Your Friend

Sheena Iyengar: How to Make Choosing Easier

John Doerr: Why The Secret to Success is Setting the Right Goals

Leticia Gasca: Don’t Fail Fast– Fail Mindfully

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Tech Radar- The Best Cryptocurrency Wallets

Cryptocurrency can’t just be stored in your pocketbook, which is why having a cryptocurrency wallet is important for those mining or buying Bitcoin, Ethereum, Litecoin and more. There are four types of crypto wallets: hardware, software, mobile, and web.

For security’s sake, hardware and software wallets are generally more secure, mostly because if a mobile or web wallet provider is hacked, your key can be stolen, allowing cybercriminals to also steal your cryptocurrency funds.

So how do you choose? There is no simple answer besides choose what works best for you and your cryptocurrency goals and needs, but these are some top-notch choices for hardware and software wallets.

HARDWARE

Trezor

Trezor has two wallets available that have robust functionality for secure cryptocurrency storage, the Trezor One and the Trezor Model T.  The Trezor One is really great for novices in the crypto world, and at $104 it’s a solid basic wallet that boasts data encryption, a personal recovery seed and highly secure storage for keys, coins, and passwords.

Ledger

Ledger offers two of the most secure wallets available, the Ledger Blue and the Ledger Nano S.

These wallets are simple, safe, and highly secured so you can access your bitcoin from anywhere safely.

KeepKey

See this video to see how KeepKey works:

BitBox

Plug BitBox into your computer to securely store, spend and receive cryptocurrency, including Ethereum, Bitcoin and Litecoin. The simple design is made with a dual chip design and crafted from the same material as bulletproof glass.

SOFTWARE

Electrum

Electrum is one of the most popular Crypto wallets, and for good reason. It’s free, reliable, simple to learn and use and very secure. Electrum encrypts your keys and stores them on your computer and then enables two-factor authentication. This software is faster and less bulky than many others, so it’s understandably a popular choice in the Crypto community

Exodus

Exodus is more than a crypto wallet, it is also a crypto exchange and portfolio service, so you can store, manage and trade all in one place. All of your data is encrypted so your funds are securely stored.

Jaxx

Jaxx was started by one of the co-founders of Ethereum with the idea that users shouldn’t be tied only to one type of cryptocurrency or crypto wallet. Essentially, Jaxx provides their users with a Masterseed that can be used to manage all the private keys for your blockchain based assets and lets you access them on any other wallet or software. Jaxx is also equipped with a Blockchain Interface so you can convert digital assets to other cryptocurrencies.

Copay

Copay is an open source, multisig wallet, which means you can create your own version of the Copay wallet as well as share your crypto funds with a group. Shared-funds wallets are one of the most secure ways to prevent fraud and send cryptocurrency because your entire group needs to approve the transaction, similar to how each transaction of a cryptocurrency on a blockchain is verified.

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Tech Radar: Blockchain Explained

Blockchain is the building block and underlying technology for cryptocurrency and other digital properties. Blockchain technology allows for the secure transactions and decentralization of these digital currencies and properties, as every transaction is recorded into a ledger or database that is publicized. How does this technology work? Let’s begin with the basics.

The Components of a Blockchain

1. The Record- all recorded information about a digital transaction
2. The Block- a collection of records
3. The Chain- All the blocks linked together

So let’s say you have 100 cryptocurrency coins. You can either keep those coins in your cryptocurrency wallet, or you can sell them for a monetary amount, based upon what those coins are worth (usually a supply and demand based number).

If you sell five of those 100 coins, for say, $250, that trade will be listed in a record with all of it’s associated details, including a cryptographic signature unique to that transaction, as well as a timestamp.

This record and all of its transaction details will be sent throughout the computer network associated with that specific cryptocurrency. The network will then cross-reference each copy of the database to ensure that transaction’s validity.

Once the network has proved validity, miners of the cryptocurrency add it to a block. Every block has an associated code called a hash that is completely unique on one side, and half of the previous block’s is on the other side, which allows those related blocks to link together forming the blockchain. These blocks are placed permanently, in chronological order.

Now that the chain is formed, your transaction is complete and you have sold your five cryptocurrency coins in exchange for $250.

The reach and potential of blockchain technology are difficult to estimate, but the ways in which these developments have the capacity to impact sales, marketing and business as a whole are innumerable. What do you wish you knew more about in the blockchain ecosystem?

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Engagement Insights For Facebook Business Pages

In January, Facebook announced a change to its news feed algorithm that would prioritize personal content from family and friends over content from Pages, which caused panic for many businesses that rely on Page engagement for growing their brand and generating new leads. Buffer and BuzzSumo collaborated to analyze 43 million posts from the pages of the top 20,000 brands on Facebook, and this is what they found.

Page Engagement has dropped

It was broadly assumed that with the algorithmic changes there would be a decrease in brand engagement, but the amount of decline was up in the air. Now, after the changes, Buffer’s study discovered that engagement on brand pages has dropped over 50%, with post engagement falling nearly two-thirds from where it had been previously.

Page types hit with a drop in engagement

The study ranked ten-page categories to determine which type of page was hit with the largest engagement drop. Artist Pages were found to be affected the most with a 70.6% drop in engagement, and retail Pages were affected the least with less than a 50% drop.

Pictures not video content

There has been a huge push for video content, and Facebook is leading the charge on that with a focus on live video and original content streaming (both live and pre-recorded) through Facebook (Watch, IGTV); but this study found that the content that received the highest engagement was not video, but images. Despite that, interaction for all content types is down, with an over 63% drop in average per post engagement.

Post volume to combat decreased engagement

In the last year, the analyzed Pages have posted more content with posts per quarter up to 8.1 million from 6.5 million, which is a 24% increase. Quantity vs quality is still a hot debate, but there is a sweet spot for getting noticed.

How many times to post in a day

In that same vein, there are findings related to how frequently pages post and the following per post engagement as well as overall page engagement. The study found that Pages posting less than one time a day have the highest per-post engagement, but also have the lowest overall engagement. The optimal number of posts for longterm overall Page engagement was found to be right around 5 posts per day. This is not an end all be all strategy, but might be a good thing to try if you are looking to boost long-term metrics.

Learn more about what the analysis uncovered and read the full study here.

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