Part Three: Here’s Why Your Business Needs a Mobile App
Today, there’s an app for almost every conceivable need. Forgot where you parked your car? Carr Matey has you covered. Need to search the couch for loose change? Try Easy Metal Detector Lite. Want to cuddle a stranger in your area? There’s an app for that, unfortunately. By 2017, the mobile app market is projected to be a $77 billion industry.
So, does your business really need its own mobile app? Yes, and here’s why.
Get Noticed
Put simply, mobile apps offer customers another opportunity to view your brand. We spend a good portion of our day on our mobile devices, and if your app so much as gets noticed, you’re off to a good start. In order to get noticed, though, you’ll need a sleek, attention-grabbing icon.
Not only can a mobile app get your company noticed, it offers another opportunity for customer engagement. Mobile apps might be ubiquitous, but they’re also incredibly convenient. Engage with your customers in real-time and by location. This makes it easy to establish a back-and-forth rapport.
