Part One: The (Near) Future of Digital Marketing
Staying up on the digital marketing trends can be difficult. It’s a rapidly changing landscape driven by consumer momentum, and it’s evolving by the minute. Today’s Facebook could be tomorrow’s Myspace (well, not really, but you get the idea). In other words, the digital marketing trends statistics you see today could undergo a total shift by tomorrow. These changes can be attributed to consumer demand, lifecycle tactics, marketing innovation, and many other factors, and they will potentially impact the worlds of business, government, and society.
Here, we’ll uncover a few of the biggest (projected) digital marketing trends slated for 2016.
More Video Ads
The world of video marketing is an exciting one. On Facebook alone, there are more than 8 billion videos played back every day. Software company Vidyard recently partnered with research firm Demand Metric to uncover some in-depth video marketing statistics. Among other numbers, their findings concluded that 74% of B2B marketers claim video content converts more successfully than other mediums; the most common types of videos posted by B2B marketers are how-tos or product videos; and a mere 15% of marketers have actively integrated videos into their strategy.
2016 will likely see a huge surge in video ads. With Google hopping on board by providing promoted in-SERP video advertising in their search results, user acceptance (and internalization into the digital marketing landscape) of this advertising format should become standard.
