Part One: The Start of the Content Marketing Journey
First of all, what is content marketing?
The answers are all over the map. Basically, content marketing—a buzz term that’s been surfacing online, on podcasts, in videos, and all over social media for a while now—acts as the driving voice behind your brand. Content marketing is an umbrella term covering a lot of ground, but, essentially, it refers to the creation and sharing of valuable content aiming at conversion and returning customers. Unlike traditional copywriting, which uses headlines and email campaigns to drive traffic, content marketing utilizes more interactive means—blogs, podcasts, video, and social media. Working together, copywriting and content marketing can work wonders for your ROI.
The goals of effective copywriting + content marketing are simple:
- Get customers to subscribe to/follow your content
- Get customers to share your content
The more often you accomplish these goals, the bigger your digital footprint and brand awareness will become. READ MORE
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