Gone are the days of door-to-door face time marketing. Or are they? While digital and mobile marketing have become standard practice, getting yourself out there is still an invaluable strategy for spreading brand awareness and building customer loyalty.
It’s a brave new world of communication, but that doesn’t mean shelving age-old marketing techniques for good. Some of the old are just as effective as ever, especially when combined with modern technologies. We’ve already covered the importance of word-of-mouth and untraditional marketing strategies in order to expand your company’s brand awareness, and now we’ll tackle a few more tried and true techniques.
Old Meets New
Make Small Connections
We’ve all been there: Call up a company or visit their website, and you wind up speaking or chatting with a robot. Often, the digital marketing landscape can feel impersonal. For this reason, adding a personal (read: human) touch to your brand will not only get noticed, it’ll have a potentially substantial impact on your ROI. Creating even a small personal connection can have very memorable effects.
Helpful Hint: One small way to make a small personal connection is to use tracking software to remember birthdays of clients, and reach out with a personalized note via email or social media.
READ MORE
